In With Habits Goal setting has become a popular feature in many digital banking experiences, yet there is increasing evidence that they’re not being achieved. There two core reasons for this failure Lack of post goal engagement Incorrect goals – too hard or too easy I set this goal up on internet banking @NAB and…
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious or unconscious. Knowing how cognitive biases influence people’s financial habits, however, serves a bigger purpose than just satisfying a curious mind. They are essential to building value and competitive advantage to survive and…
A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and wrote a column titled “Hints For Those That Would Be Rich.” He signed off with a bit of financial advice: “A penny saved is two pence clear.” Since then there has been no end to the financial literacy programs being rolled out by governments, schools, banks…
A conference panelist is asked a question. If they answer correctly, they increase their credibility, answer profoundly and they begin establishing themselves as a luminary. Deferring to a co-panelist is basically zero-sum, but a wrong or noncommittal meandering answer could destroy any credibility established during the prepared remarks. At a cocktail party, a guest gambles…
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises about 22% of the average bank’s budget. They are also targeting this spend at one particularly essential consumer population: Generation Z according to a recent analysis of the top 5 retail banking marketing trends. The analysis points to the…
Almost 40% of workers in the United States are woefully unprepared for retirement, with less than $25,000 in total savings and investments. That’s not a huge surprise when you consider that 21% of workers with an employer-sponsored retirement plan are not contributing to their plan 44% are saving less than 10% of their income 33% are not familiar with…
Moroku is passionate about building long term value by helping kids learn the fundamentals of banking and including them in the financial system. Our beliefs create our reality and if we can influence these positively magic can happen. Fintech companies are targetting the Millennials market segment across the world and challenging existing banks and credit unions.…
