The Amazing Brain
According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing […]
Virtual Reality – It’s becoming less virtual
An increasing virtual world. Within which we will be increasingly challenged to differentiate or choose from reality Pondering ahead How real is […]
Fun
It is well known that humans have a range of cognitive biases that get in the way of our logic and reason. […]
Energy generation is being decarbonized, decentralized and democratized. Engage to Win
The energy industry is one of the lowest performing for digital customer experience. With customers having had rather limited choices as to […]
Empowering Customers on the Energy Challenge
The European Union (EU) has set an ambitious energy policy objective to achieve three main targets by 2030: A 40% cut in […]
Getting above the noise
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises […]
Out With Goals – In With Habits
Losers have goals. Winners have systems. Tim Ferris interviewed Scott Adams when working on Tools of Titans and from which the meme, […]
Customer acquisition battles in banking
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
What it takes to effect lasting improvements in customers’ money habits
Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious […]
Lifestyle products
A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
Financial Literacy is Insufficient
Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and wrote a column titled “Hints For Those That Would Be Rich.” He […]
Playing the Game of Life
Almost 40% of workers in the United States are woefully unprepared for retirement, with less than $25,000 in total savings and investments. That’s not […]