A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
Harry meets Sally, it gets seriously fun. Holidays, parties, cars, moving in together. Weddings, babies, mortgages, retirement planning. The list goes on and all along the way, oh how we yearn for the good old days, when life was simple and Coronation Street was a suspense thriller. We are all faced with increasingly complex decisions…
Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and wrote a column titled “Hints For Those That Would Be Rich.” He signed off with a bit of financial advice: “A penny saved is two pence clear.” Since then there has been no end to the financial literacy programs being rolled out by governments, schools, banks…
A conference panelist is asked a question. If they answer correctly, they increase their credibility, answer profoundly and they begin establishing themselves as a luminary. Deferring to a co-panelist is basically zero-sum, but a wrong or noncommittal meandering answer could destroy any credibility established during the prepared remarks. At a cocktail party, a guest gambles…
Ben Robinson of Temenos has written a great piece on blockchain, the unbundling and subsequent rebundling of banks. Ben describes how in music, it was iTunes which unbundled music to let us buy individual songs. Spotify then rebundled the model to an all-you-can-listen streaming subscription service. This pattern when playd out in financial services positions the…
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises about 22% of the average bank’s budget. They are also targeting this spend at one particularly essential consumer population: Generation Z according to a recent analysis of the top 5 retail banking marketing trends. The analysis points to the…
Moroku is passionate about building long term value by helping kids learn the fundamentals of banking and including them in the financial system. Our beliefs create our reality and if we can influence these positively magic can happen. Fintech companies are targetting the Millennials market segment across the world and challenging existing banks and credit unions.…
With over $12 bn in total assets, CUA is Australia’s largest Credit Union. The CUA School Fun Run is a fund-raising campaign for schools in Australia that is operated by CUA. Children create online profiles and encourage their friends and family to support them in an activity, such as a fun run. School’s keep 60%…
Moroku wants all kids to build a healthy relationship with and beliefs around money. We want to do this because we have a sense that money is a major way that we measure success and whilst it doesn’t create happiness there is no doubt that it is involved in many of life’s central missions: owning…
