MOROKU Odyssey
The journey of success.
For service providers, who want to engage customers and reward loyalty, Moroku Odyssey connects to transaction and data platforms to recognise customer efforts, reward their success and support them through the challenges with content and nudges, all delivered in real time through the digital experience.
Unlike other loyalty and engagement systems , Moroku Odyssey, combines game theory, data and AI to build emotional connection.
Available as a set of APIs or an increasing set of white label services , Moroku helps banks, Fintechs and health providers win by helping their customers win.
Wellness via game is now everyone's idea.
More than a set of tips and tools, Odyssey provides a holistic view of the financial journey to position financial wellness across the digital experience.
- Customers monitored across time, space and momentum
- Designed around the way we all like to play
- Inherently viral and sustainable
The journey to skill via flow.
We don’t think as much as we think we think, propelled more by how we feel. We need to be guided from not knowing how unskilled we are (unconscious incompetence) through the stages of learning to being skilled (unconsious competence), developing systems in a way that seems effortless and enjoyable.
- Missions, Challenges, Goals and Celebration
- Multiple money systems within each money system, such as budgeting within spending
- Enable players to automate subsytems once they have understood the core principles
A journey of habits
Moroku provides this by way of Odyssey, a behaviour driven data mapset of configurable options that lays out a journey of habits, discipline and skill building across the major wellness systems.
With money these missions include Earning, Spending, Saving, Lending, Investing, Protecting and Helping.
In physical health they involve, diet, exercise, sleep , mindfullness and so on.
- Multiple Leagues that correlate to markets
- Inclusive across a range of customer archetypes
- Positions players, tracks how they got there and nudges them toward success
Net Engagement Score.
Net Promoter Score (NPS) has long been used to judge consumer sentiment. Yet a revision is due. Rather than measure how much customers liked them, an amorphous idea, Spotify introduced a fundamental shift to the business model by targeting engagement as the key measure of success. We call this the Net Engagement Score
- Data heavy analysis of engagement
- Across time, space and motion
- To score a customer's engagement and sense of value
Giving you and your customers the capability to compete.
Construed as game
We can no longer hope that customers know what to do with their money and lifestyles to achieve wellness and have the volition to do so. We can no longer hope that if we provide them with enough education they will learn. By construing the service offering as a game we play to our natural instincts to play, grow and win.
Keep your customers engaged
Avoid paradox of choice by progressively unlocking capabilities and challenges to keep customers engaged and levelling up.
Get the balance right
Sometimes there are times for intrinsic rewards, other times extrinsic. Intelligent systems gets this balance right.
Hyper Personalised, Data Driven Nudge Engine
As a HPDDNE , Odyssey provides the maps, leagues and initial rule sets and events that respond to the transaction and life events that coach the data platform to increasingly personalise the nudges and the game.
Odyssey based finapps
Whilst the vast majority of finapps now have budget calculators and money systems bolted on as customer mouse traps, Odyssey based apps have a telos of customer success, ensuring everything is lined up, joined up and telling a single on-message story.
- Missions
- Unlocks
- Awards
- Rewards
- Analytics
- Personalised Pricing
- Multiple Money Sub Systems
- Leagues
- Social Payments and Messaging
- Much More ...