Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]
Hyper Personalisation
The era of mass production is over. Power is shifting to the consumer, who want less choice and more understanding of what […]
Veridicality
Money is the widely adopted medium for the exchange of value in our game of life. It has become an overarching fitness payoff sometimes ahead of health and happiness. For years, law makers, financiers and educators have been trying to teach people the truth about money. That it has a set of properties and behaves in a certain way within time, space and motion. The challenge with this approach is that these methods do not correlate with the way people respond to the world about them. We respond not to the truth but to the reward of fitness payoffs. This has important ramifications for how we approach financial fitness
Banking SME
With an unmet financing need of $5 trillion and approximately $1 trillion of annual revenue at stake for banks, SMEs provide a […]
Content Loops
Regular readers of this blog will recognise a familiar theme. We need to move beyond Ease of Use as a design paradigm […]
Emotion Labelling
The art and value of spotting feelings and turning them into words. Three heavily armed gangsters are holed up in a New […]
Sustainable Banking
The Odyssey to Sustainability The Bank of England is warning banks to take immediate action on climate risks or face a 15% […]
Failure
Our relationship with success and failure is complex. The pressures of life to succeed are many, the fear of failure great; but […]
Financial Wellness and Mental Health
Our wellness is defined by how we feel – It’s our state and our personal view of that. The World Health Organization (WHO) […]
The Amazing Brain
According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing […]
Modernising Banking Podcast
Game design is not about building games but using game as an architecture to design the customer experience. This is highly valuable […]
Fun
It is well known that humans have a range of cognitive biases that get in the way of our logic and reason. […]