In With Habits In order to drive engagement in banking, goal setting has become a popular feature in many digital banking experiences. Yet they’re working neither for neither bank nor customer. There two core reasons for the failure: Lack of post goal engagement Wrong goals – too big, hard or easy The goal above was…
Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious or unconscious. Knowing how cognitive biases influence people’s financial habits, however, serves a bigger purpose than just satisfying a curious mind. They are essential to building value and competitive advantage to survive and…
Given the increasing commoditisation of financial services, brought about by digitisation and open banking, increased competition from agile, innovative and cashed up fintechs and a growing interest in financial wellness, customer engagement is rapidly climbing to the top of the list of priorities of financial services executives looking to acquire and retain customers. For those…
Harry meets Sally, it gets seriously fun. Holidays, parties, cars, moving in together. Weddings, babies, mortgages, retirement planning. The list goes on and all along the way, oh how we yearn for the good old days, when life was simple and Coronation Street was a suspense thriller. We are all faced with increasingly complex decisions…
A conference panelist is asked a question. If they answer correctly, they increase their credibility, answer profoundly and they begin establishing themselves as a luminary. Deferring to a co-panelist is basically zero-sum, but a wrong or noncommittal meandering answer could destroy any credibility established during the prepared remarks. At a cocktail party, a guest gambles…
Funding Banking Retail banking is a simple game at its heart: Banks lend money to customers and make money on the margin derived from what it costs to get that money (Net Interest Income). On top of that they then look for cross sell opportunities such as cards and insurance. Banks largely have two sources…
Since the turn of the century banking has undergone a rapid digital transformation. No longer do people line up in branches to do their banking instead they use their smartphones and computers, where monitoring accounts and transferring money is never more than a few clicks away. With this level of control, financial literacy and banking…
Global revenue from mobile games is expected to rise 21% to about $37 billion this year. That’s twice what retail banks will spend on digital. This growth has driven the China super hero Tencent to take a 84% stake in Supercell, the maker of the very popular Clash of Clans game, valuing Supercell at $10.2billion.…
Moroku help banks help their customers win. We do this by building digital experiences that motivate customers to save not spend and through this model build sustainable banking businesses based on liquidity as opposed to net interest income (NII) and fees. This is both really important and really hard. This is really important because as…
