Customer Performance
As Apple muscles into banking, the job of engaging communities around their money, and getting them in on the game, amplifies performance. […]
Engagement Rules from the Masters
Digitisation is flattening traditional services businesses and driving customer engagement and loyalty to the top of executive attention. Understanding flow unpacks the […]
Possible Human
Whether it’s the autocracy of technology, tyrants, cost of living, climate change, gender dysphoria or pestilence, the full potential of humanity can […]
Why game designed journeys
Using game as a journey architecture helps customers take on their money missions, whilst rewarding strong money habits and deepening customer relationships. […]
Emotion Labelling
We act based not on how we think, but on how we feel. The art and value of spotting feelings and turning […]
Omnichannel
With the explosion of channels, an overarching strategy around customer engagement is more important than ever. Game journeying is perfect. With ChatGPT […]
Engagement – Is it Important ?
There is much talk about how important engagement is in banking and the role the digital experience has to play. With interest […]
Money is our story
Yuval Harari’s Sapiens is a fabulous account of mankind’s journey to now, coloured with his insights on how that journey and the […]
Out With Goals – In With Habits
Losers have goals. Winners have systems. Financial wellness, like physical wellness, comes from stacking a series of good habits which, like interest, […]
The art, science and philosophy of digital banking engagement
The world is evolving quickly. Digital is breaking down previous boundaries and barriers to entry. The branch was where banks built brands […]
Player Archetypes, Motivation and Risk
Players play games for a host of different reasons, motivated not based on what we think but what we feel and need […]
Serious Games
Serious games (SGs) are being used ever more frequently in education, training and domains such as sport and health care. A serious game […]