Out With Goals – In With Habits
Losers have goals. Winners have systems. Financial wellness, like physical wellness, comes from stacking a series of good habits which, like interest, […]
The art, science and philosophy of digital banking engagement
The world is evolving quickly. Digital is breaking down previous boundaries and barriers to entry. The branch was where banks built brands […]
Player Archetypes, Motivation and Risk
Players play games for a host of different reasons. Understanding these needs help make the game rewarding for a broader range of […]
Serious Games
Serious games (SGs) are being used ever more frequently in education, training and domains such as sport and health care. A serious game […]
Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]
Hyper Personalisation
The era of mass production is over. Power is shifting to the consumer, who want less choice and more understanding of what […]
Veridicality
Money is the widely adopted medium for the exchange of value in our game of life. It has become an overarching fitness payoff sometimes ahead of health and happiness. For years, law makers, financiers and educators have been trying to teach people the truth about money. That it has a set of properties and behaves in a certain way within time, space and motion. The challenge with this approach is that these methods do not correlate with the way people respond to the world about them. We respond not to the truth but to the reward of fitness payoffs. This has important ramifications for how we approach financial fitness
Banking SME
With an unmet financing need of $5 trillion and approximately $1 trillion of annual revenue at stake for banks, SMEs provide a […]
Content Loops
Building audiences through content is a fundamental pillar of marketing today. This content must be delivered in snackable format for consumption within […]
Emotion Labelling
The art and value of spotting feelings and turning them into words. Three heavily armed gangsters are holed up in a New […]
Sustainable Banking
The Odyssey to Sustainability The Bank of England is warning banks to take immediate action on climate risks or face a 15% […]
Failure
Our relationship with success and failure is complex. The pressures of life to succeed are many, the fear of failure great; but […]