Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious or unconscious. Knowing how cognitive biases influence people’s financial habits, however, serves a bigger purpose than just satisfying a curious mind. They are essential to building value and competitive advantage to survive and…
Given the increasing commoditisation of financial services, brought about by digitisation and open banking, increased competition from agile, innovative and cashed up fintechs and a growing interest in financial wellness, customer engagement is rapidly climbing to the top of the list of priorities of financial services executives looking to acquire and retain customers. For those…
Harry meets Sally, it gets seriously fun. Holidays, parties, cars, moving in together. Weddings, babies, mortgages, retirement planning. The list goes on and all along the way, oh how we yearn for the good old days, when life was simple and Coronation Street was a suspense thriller. We are all faced with increasingly complex decisions…
Ben Robinson of Temenos has written a great piece on blockchain, the unbundling and subsequent rebundling of banks. Ben describes how in music, it was iTunes which unbundled music to let us buy individual songs. Spotify then rebundled the model to an all-you-can-listen streaming subscription service. This pattern when playd out in financial services positions the…
Moroku stems from the Maori word for gathering, “puroku”, twisting it in the realisation that today the tribe connects via mobile. With only China and India having more social members than Facebook and the majority of our interactions now occurring on mobile, few will argue that the age of the mobile gathering is not upon…
