ENGAGEMENT

What’s Pink and defines motivation ?

We are tasked with building strategic digital engagement, engagement that doesn’t wear off after the initial dopamine injection of a new bouncy ball, animation or feature, all of which soon becomes de rigueur and aped. The difference between humans and animals is our look to the future. We seek purpose, …

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How Spiderman are you?

Solving the world’s most intractable problems are possible in the next decade. We have the science to massively impact poverty, inequality and climate change as we enter the fastest, deepest, most consequential technological disruption in history. Over the next 10 years, key technologies will converge to completely disrupt the foundational …

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Engagement – Is it Important ?

There is much talk about how important engagement is in banking and the role the digital experience has to play. With interest rates trending below zero, squeezed margins, reputation issues and a whole swag of tech based competitors, many bankers are voicing a commitment to improved customer experience. Of the 50 largest …

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The Amazing Brain

According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing that we know of in all the universe. Nature drops the brain into the world half baked and lets the environment wire up the rest. Your local language, culture, …

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Out With Goals – In With Habits

Losers have goals. Winners have systems. Tim Ferris interviewed Scott Adams when working on Tools of Titans and from which the meme, “Losers have goals, Winners have systems ” was published. The essence of Scott’s idea is that we should choose projects and habits that, even if they result in failure, in …

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Customer acquisition battles in banking

How established and challenger banks can meet customers’ soaring expectations Competition in the banking industry is cut-throat, more so than it has ever been. The rivalry doesn’t involve just established banks who’ve been in the business for tens or even hundreds of years. A flurry of challengers have popped up …

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What it takes to effect lasting improvements in customers’ money habits

Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious or unconscious. Knowing how cognitive biases influence people’s financial habits, however, serves a bigger purpose than just satisfying a curious mind. They are essential to building value and competitive …

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Engagement Rules from the Masters

As financial services and other utilities such as energy, commoditise brought about by digitisation, regulation, competition from agile, innovative and cashed up techs and a growing interest in planetary and financial wellness, customer engagement is rapidly climbing to the top of the list of priorities of executives looking to acquire …

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