Newton and the Engagement Triad
Listen to “Newton and the Engagement Triad” on Spreaker. Newton, Einstein and Descartes provided us with powerful frameworks for understanding our position […]
Player Archetypes, Motivation and Risk
Players play games for a host of different reasons, motivated not based on what we think but what we feel and need […]
Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]
Hyper Personalisation
The era of mass production is over. Power is shifting to the consumer, who want less choice and more understanding of what […]
Veridicality
Money is the widely adopted medium for the exchange of value in our game of life. It has become an overarching fitness payoff sometimes ahead of health and happiness. For years, law makers, financiers and educators have been trying to teach people the truth about money. That it has a set of properties and behaves in a certain way within time, space and motion. The challenge with this approach is that these methods do not correlate with the way people respond to the world about them. We respond not to the truth but to the reward of fitness payoffs. This has important ramifications for how we approach financial fitness
Odyssey FX
The foreign exchange or FX market is the largest financial market in the world – larger than the stock market, with a daily […]
Content Loops
Building audiences through content is a fundamental pillar of marketing today. This content must be delivered in snackable format for consumption within […]
Playing the Game of Life
Almost 40% of workers in the United States are woefully unprepared for retirement, with less than $25,000 in total savings and investments. That’s not […]
The Amazing Brain
According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing […]
Virtual Reality – It’s becoming less virtual
An increasing virtual world. Within which we will be increasingly challenged to differentiate or choose from reality Pondering ahead How real is […]
What it takes to effect lasting improvements in customers’ money habits
Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious […]
Energy generation is being decarbonized, decentralized and democratized. Engage to Win
The energy industry is one of the lowest performing for digital customer experience. With customers having had rather limited choices as to […]