Lending
Earlier and reduced onboarding friction coupled with better data aggregation across the lending mission presents real opportunity for lenders and borrowers facing […]
Spotifying Spending
Spotify is the world’s most popular audio streaming subscription service with 456m users, including 195m subscribers, across 183 markets. When Spotify was founded […]
Moroku Podcast
The Moroku Podcast is now live. Covering a range of subjects related to the application of game theory to drive digital engagment […]
Newton and the Engagement Triad
Listen to “Newton and the Engagement Triad” on Spreaker. Newton, Einstein and Descartes provided us with powerful frameworks for understanding our position […]
Player Archetypes, Motivation and Risk
Players play games for a host of different reasons. Understanding these needs help make the game rewarding for a broader range of […]
Over Indexing Failure
Banks have been good at engaging customers when they lose whilst seeking NPS. For decades banks have been posting letters to customers […]