LIFESTYLE FINANCE

The Amazing Brain

According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing that we know of in all the universe. Nature drops the brain into the world half baked and lets the environment wire up the rest. Your local language, culture, …

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Getting above the noise

Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises about 22% of the average bank’s budget. The stacks are getting increasingly complex and expensive and still offer little hope in terms of hacks, leaving Facebook and Google as …

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Ten cognitive biases around money

  Until recently, dealing with money always carried an aura of gravity and the expectation of uncompromised rationality. The problem is: that is not how people behave in day-to-day life. There’s a big difference between the official demeanor people have at a bank manager’s office compared to, say, ordering ice-cream …

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Lifestyle Products

  Lacking glamour or any emotional pull, purchasing financial services is, for most, a dull necessity; the boring part of moving house or taking a holiday. Research shows that consumers feel a disconnection with the banking products they are being offered. In 2016, Facebook Inc. published a white paper which …

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Financial Literacy is Insufficient

Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and  wrote a column titled “Hints For Those That Would Be Rich.” He signed off with a bit of financial advice: “A penny saved is two pence clear.” Since then there has been no end to the financial literacy programs being rolled …

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Playing the Game of Life

Almost 40% of workers in the United States are woefully unprepared for retirement, with less than $25,000 in total savings and investments. That’s not a huge surprise when you consider that 21% of workers with an employer-sponsored retirement plan are not contributing to their plan 44% are saving less than 10% of their income …

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Banking in the Crowd

Moroku stems from the Maori word for gathering, “puroku”, twisting it in the realisation that today the tribe connects via mobile. With only China and India having more social members than Facebook and the majority of our interactions now occurring on mobile, few will argue that the age of the …

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