Why your bank and your customers need game
There’s a reason most people avoid their finances. It’s not laziness. It’s not ignorance. It’s biology. Banks have spent decades making finance […]
Strategic Pillars
What we’re interested in. To build our business and those of our customers, Moroku’s five strategic pillars are focussed on leveraging technology […]
Aussies and Kiwis ready to switch banks
Aussies and Kiwis are ready to switch banks for a better digital experience according to a new report, “Byte-Sized Banking: The App […]
Systems, Habits and Challenges for Digital Engagement
The 75 Hard Challenge was created in 2019 by entrepreneur Andy Frisella, CEO of 1st Phorm. 75 Hard is not a fitness […]
Why game designed journeys
Using game as a journey architecture helps customers take on their money missions, whilst rewarding strong money habits and deepening customer relationships. […]
Out With Goals – In With Habits
Losers have goals. Winners have systems. Financial wellness, like physical wellness, comes from stacking a series of good habits which, like interest, […]
Over Indexing Failure
Banks have been good at engaging customers when they lose whilst seeking NPS. For decades banks have been posting letters to customers […]
Serious Games
Serious games (SGs) are being used ever more frequently in education, training and domains such as sport and health care. A serious game […]
Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]
Scientiam Podcast
Listen in to Moroku CEO, Colin Weir, speak to Scientiam CEO, Nigel Baker about Cycling across Australia Why Financial Advisors fear technology […]
Content Loops
Building audiences through content is a fundamental pillar of marketing today. This content must be delivered in snackable format for consumption within […]
Playing the Game of Life
Almost 40% of workers in the United States are woefully unprepared for retirement, with less than $25,000 in total savings and investments. That’s not […]