Organise journeys as a game to drive engagement.
From childhood learning to war games, from lions in the jungle to humans, from Snakes and Ladders to Fortnite, games proliferate across the animal kingdom to build skills, have fun and win.
Unlock inate human need
Whilst ease of use got us to where we are in digital experiences, fun to use will define the future of experiences. As digital becomes consuming we are at a tipping point where Gen-Z folk are in their late 30’s early 40’s, have grown up as video gamers. They are consuming and creating this new digital world through an adult/gamer lens and expectation set. Jakobs law states that users spend most of their time on other sites and apps. This means that users prefer your site/app to work the same way as all the other sites they already know and have arrived at your app from.
Financial Services Institutions must assume that players have just been playing a mobile video game with dopamine pumps firing and ready for their next mission, challenge, boss fight and level up. This demands that the Digital Engagement Platform is constructed around the game metaphor.
- Orchestrate experiences around game
- Define win states
- Support challenges, skills and flow