Moroku Labs is a structure for helping startups create and build their businesses on GameSystem and in turn to drive Moroku GameSystem uptake. Moroku Labs takes Moroku’s experience of building a tech company in Australia and all that entails and makes it available to startups along with our platforms, design …
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This week Moroku Chief was interviewed by the CX and Technology teams of an international bank. Here’s the transcript Can you share some of the key design principals & expected outcomes of your product? Jakobs law of UX is a key principle _ customers are spending enormous amounts of time …
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Where are the opportunities? In a world full of noise, attention is the scarcest commodity. Whilst most of the stories enterprises are trying to tell, we all love to play, being born to be engaged. Game design humanises the interaction and allows banks, agencies and utility providers to get above …
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We are tasked with building strategic digital engagement, engagement that doesn’t wear off after the initial dopamine injection of a new bouncy ball, animation or feature, all of which soon becomes de rigueur and aped. The difference between humans and animals is our look to the future. We seek purpose, …
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Solving the world’s most intractable problems are possible in the next decade. We have the science to massively impact poverty, inequality and climate change as we enter the fastest, deepest, most consequential technological disruption in history. Over the next 10 years, key technologies will converge to completely disrupt the foundational …
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There is much talk about how important engagement is in banking and the role the digital experience has to play. With interest rates trending below zero, squeezed margins, reputation issues and a whole swag of tech based competitors, many bankers are voicing a commitment to improved customer experience. Of the 50 largest …
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According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing that we know of in all the universe. Nature drops the brain into the world half baked and lets the environment wire up the rest. Your local language, culture, …
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The energy industry is one of the lowest performing for digital customer experience. With customers having had rather limited choices as to which energy company to use, few utilities have prioritized customer satisfaction or experience. Times are changing. In an era where consumers have grown accustomed to receiving up-to-the-minute alerts …
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Losers have goals. Winners have systems. Tim Ferris interviewed Scott Adams when working on Tools of Titans and from which the meme, “Losers have goals, Winners have systems ” was published. The essence of Scott’s idea is that we should choose projects and habits that, even if they result in failure, in …
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Gamesystem
Moroku applies game design to make otherwise commoditised and transactional experiences engaging. When the world is like this, people turn up, play, enjoy themselves and win. When service providers harness this power, they are on purpose and build competitive advantage beyond price.
