As AI takes over its easy to be lured into its promises and handover sales and marketing to the robots. The reality of this approach is that only those with the deepest wallets win. Meta, Google and Microsoft are at the heart of the AI revolution and are tuning their search algorithms to deprioritise AI generated content and prioritise genuine authority.

Whilst inorganic growth is growth you pay for, the highest bidder winning, organic growth is earned through trust. Incremental growth occurs when customers trust you as well as the search engines. Getting customers to trust you is the day-to-day work at the coal face to deliver against their expectations. Getting the search engines to trust you, and prioritise you in search and lower the cost to serve adverts, is the work of search engine optimised content on your website. Get this wrong and you will be deprioritised in the rankings and your adverts will be expensive. As with all marketing, the more rifle shot you are with your digital marketing, your website, business and social profiles on maps and other web properties, the more different you are from your competitors, will combine to define how organic your digital growth will be.

If it’s been a while since you had an audit done on your web properties, you’re not getting results from your digital advertising or you yearn to be more relevant and pay less for your advertising, review the packages below and let us help you. Avoid the urge to rewrite with Co-Pilot and ChatGPT. Let us help you build organic, human trust.