Differentiate on ESG.
Build for a Durable Planet.
Banks hold more behavioural data than TikTok, Netflix, or Amazon, yet fail to use it. Moroku helps you turn transaction data into sustainability insights that engage customers, build loyalty, and drive genuine environmental and social impact.
The ESG Opportunity is Hiding in Plain Sight
How we eat, dress, and move has a massive impact on our planet, and this data already lives in your payments systems. What’s missing is an engaging way to present it to customers and drive real behaviour change.
There’s a significant intention-action gap: 73% of consumers want to change their habits, but don’t know how. Banks are uniquely positioned to bridge this gap with data, nudges, and game mechanics.
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Transaction Intelligence
Every purchase tells a sustainability story; food, transport, energy, fashion
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Collective Impact
Show customers how individual choices add up to community-wide change
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Game Mechanics
Bridge the intention-action gap with rewards, nudges, and progress tracking
12.7 tonnes CO2 per person annually
57% of emissions are linked to purchase decisions tracked in your payment systems
ESG: More Than Just Environment
Sustainability spans environment, social responsibility, and governance. Banks have the data and reach to impact all three pillars, and differentiate on purpose.
Environment
Turn transaction data into carbon footprint insights. Help customers understand and reduce the environmental impact of their spending.
- Carbon tracking per transaction
- Sustainable alternatives
- Collective impact dashboards
Social
Address financial inclusion and wellbeing. Help customers build financial resilience through better habits and skills.
- Financial wellness tools
- Inclusion for underbanked
- Community participation
Governance
Build trust through transparency and ethical practices. Show customers how your bank operates responsibly.
- Transparent disclosures
- Ethical investment options
- Responsible lending
Globally Recognised for ESG Innovation
Moroku was included in the prestigious ESGFintech100 following success in the 2024 Isle of Man Innovation Challenge with Lloyds Bank on financial inclusion. This validates our work embedding sustainability deep within digital banking.
12-Week Sustainability Accelerator
Moroku On-Ramp is a proven design sprint adapted for sustainability. Research, explore, ideate, and test the potential for game and digital to positively impact your ESG stance—with real customers.
- Establish a sustainability hypothesis
- Validate with real market cohorts
- Create game-based digital experiences
- Impact customer beliefs and habits
- Limited to one participant per country
6 Phases, 12 Weeks
Build Your Durable Roadmap
Explore our research, methodology, and recognition in sustainable banking.
The Odyssey to Banking Sustainability
Deep dive into how banks can leverage transaction data and game mechanics to drive sustainable customer behaviours. Developed with the Royal College of Art.
Read the whitepaperSustainability Accelerator
Our 12-week design sprint helps financial institutions research, explore, and test game-oriented sustainability applications with real customers.
Learn about the programESGFintech100 Recognition
Moroku’s inclusion in the global ESGFintech100 recognises our commitment to financial inclusion and sustainability innovation with Lloyds Bank.
Read the announcementBuild Banking Products for a Durable Planet
Differentiate on ESG. Turn transaction data into sustainability insights. Help customers thrive financially while protecting the planet.