Moroku Podcast
The Moroku Podcast is now live. Covering a range of subjects related to the application of game theory to drive digital engagment within financial services, the Podcast provides snackable audio content for those on the move , in the hammock or the bath, a chance to sit back, listen and think.
Discussions on digital user experience orchestration and engagement for financial services companies. As Fintech changes the industry, customer engagement through unique experiences is a critical battleground.
The podcast covers a range of subjects to help create unique and compelling experiences that attract and engage customers around a telos of wellness.
- Habits and their impact on financial wellness
Financial wellness, like physical wellness, comes from stacking a series of good habits which, like interest, compound to achieve better outcomes. Behavioural science has illuminated the frameworks for building habits. These have been baked into Moroku Odyssey and its counterpart design methodology, On-Ramp, to establish digital financial experiences that create positive financial habits and through those, action and financial wellness. Without these, financial goals are of limited value, made up fantasies, routinely resulting in failure.
- The Spotification of Financial Services
What we can learn from Spotify's business model, technology stack, design and build processes
- Spinoza, the illusion of free will and the impact on experience design
Today’s subject is Dutch Philosopher Baruch Spinoza, the delusion of free will and their joint impact on experience design. We'll discuss why do we do, what we do. Do we use logic and our cognitive prowess, or do we ignore these superpowers in deference to other needs? Understanding the way our minds work and our decision-making process is important for designing customer experiences, especially if we are doing so in a decision making environment, such as digital financial services.
- Player Archetypes
Players play games for a host of different reasons. Understanding these needs help make the game rewarding for a broader range of users. This range can also be adapted to support and fast track the need within financial services to guide users through the advice dilemma and align risk appetite and skill to the right financial instrument. Moroku Odyssey combines decades of personality profiling research and risk appetite into player archetypes for use within the design process as well as the platform for initial and ongoing player archetype profiling and benchmarking
- Over Indexing On Failure
Banks have traditionally been very good at engaging customers when they lose. For decades banks have been posting letters to customers notifying them of all the fail states: Overdraft notices, missed payments, failed FICO and credit scores.Whilst keeping these fine systems in place, there is a significant opportunity to swing the engagement index in favour of customer success.