Digitisation and banking regulators are commoditising banking, demanding new ways to compete
Every bank app is largely the same as the next. This is caused by them all following an outdated design pattern “Ease of Use”
Moroku helps banks compete by changing the design paradigm to one based on winning. We call it “Fun to Use”
When we use game as an architecture, shift customers and users into players, everything changes, but most importantly the axis upon which the bank competes
Moroku shifts the focus from giving people access to their money, to helping them to be great with their money
When banking becomes fun people pay attention, get curious, overcome challenges and grow skills – perfect facets for building loyal, engaged customers and, in return; sustainable, competitive, financial institutions.
Moroku does this with our proprietary design methodology and award winning banking nudge engine – the Game System
What We Do
Help banks win by helping their customers win because everyone in the world
deserves to be great with their money
How We Do It
Moroku GameSystem is complete set of processes and technologies for the deployment and operation of the next generation
financial services applications.
01.
Design
Moroku puts customer success at the heart of the product design process, framing everything in the context of a game. When gaming is the principle design element, we unveil fabulous opportunities to provide consistently better levels of value and service. Moroku’s proprietary design methodology blends best practice digital and game design to take your customers on a journey of success and create experiences that differentiate and allow you to compete.
02.
Platform
Non-banking interactions are all delivered through our cloud-based Game System. The platform plugs into the digital fabric to define the journey to success, incorporate the transaction data to determine where the customer is and then provide the cues and feedback necessary to create habits and stack them for success
03.
Applications
Mobile and web libraries help us and our banking partners build apps that customers use. Motivated individually and collectively, players sign up, download and get to work. From initial on-boarding to ongoing engagement the customer is guided on their journey to mastery. Applications are available as finished services, or custom built on the GameSystem with our banking partners.
04.
Service
No banking infrastructure is complete without 24 hr service and support. Moroku provides these directly as well as through some of the banking industry’s most trusted brands.