Most digital experiences are largely the same, following an outdated design pattern “Ease of Use”
You want to build an experience that people love to use. This means that you must build an emotional connection
People don’t make decisions based on what they know. They do so based on what they feel
We also have some big problems we want to tackle such as financial fitness and sustainability
These require us to change peoples behaviour and build new habits
Making the customer experience easy doesn’t solve for this
Using game design to transform the narrative and the user into a player does – that’s what we do
Moroku is a digital experience builder, with the platform and people to help organisations win in markets that are transactional and commoditised and where engagement is the new gold.
We do this with:
- unique methodology for embedding game design into the the player journey
- a data driven nudge engine to cue the player
- black ops, cloud first, software engineering
This helps organisations win by helping their customers win
Moroku GameSystem is complete set of processes and technologies for the deployment and operation of the next generation digital experiences.