Every digital banking experience is largely the same, following an outdated design pattern “Ease of Use”
You want to build a bank that your customers love to use. This means that you must build an emotional connection.
People don’t make decisions based on what they know. They do so based on what they feel.
In financial services this is critical. Not just because the market is heavily commoditized with everyone using the same old design pattern “Ease of Use”
It gets worse for banks
Money is really hard and most people struggle with it.
So just making it easy to use doesn’t overcome the route of the problem: Money’s really hard and most people don’t get a good feeling from it therefore loving it is going to be hard.
We fix that
What We Do
Moroku is a digital bank builder, with the platform and people to help digital banks win in a market that looks increasingly commoditised and where engagement is the new gold.
We do this with a unique perspective around embedding game design into the the very essence of the player journey and couples it with Black Ops, cloud first, banking engineering.
This approach helps banks win by helping their customers win because everyone in the world deserves to be great with their money
How We Do It
Moroku GameSystem is complete set of processes and technologies for the deployment and operation of the next generation
financial services applications.
01.
Design
Moroku puts customer success at the heart of the product design process, framing everything in the context of a game. When gaming is the principle design element, we unveil fabulous opportunities to provide consistently better levels of value and service. Moroku’s proprietary design methodology blends best practice digital and game design to take your customers on a journey of success and create experiences that differentiate and allow you to compete.
02.
Platform
Non-banking interactions are all delivered through our cloud-based Game System. The platform plugs into the digital fabric to define the journey to success, incorporate the transaction data to determine where the customer is and then provide the cues and feedback necessary to create habits and stack them for success
03.
Applications
Mobile and web libraries help us and our banking partners build apps that customers use. Motivated individually and collectively, players sign up, download and get to work. From initial on-boarding to ongoing engagement the customer is guided on their journey to mastery. Applications are available as finished services, or custom built on the GameSystem with our banking partners.
04.
Service
No banking infrastructure is complete without 24 hr service and support. Moroku provides these directly as well as through some of the banking industry’s most trusted brands.