Most digital experiences are largely the same, following an outdated design pattern “Ease of Use”
You want to build an experience that people love to use. This means that you must build an emotional connection
People don’t make decisions based on what they know. They do so based on what they feel
We also have some big problems we want to tackle such as financial fitness and sustainability
These require us to change peoples behaviour and build new habits
Making the customer experience easy doesn’t solve for this
Using game design to transform the narrative and the user into a player does – that’s what we do
What We Do
Moroku is a digital experience builder, with the platform and people to help organisations win in markets that are transactional and commoditised and where engagement is the new gold.
We do this with:
- unique methodology for embedding game design into the the player journey
- a data driven nudge engine to cue the player
- black ops, cloud first, software engineering
This helps organisations win by helping their customers win
How We Do It
Moroku GameSystem is complete set of processes and technologies for the deployment and operation of the next generation digital experiences.
01.
Design
Moroku puts customer success at the heart of the product design process, framing everything in the context of a game. When gaming is the principle design element, we unveil fabulous opportunities to provide consistently better levels of value and service. Moroku’s proprietary design methodology blends best practice digital and game design to take your customers on a journey of success and create experiences that differentiate and allow you to compete.
02.
Platform
Non-transactional interactions are all delivered through our cloud-based Game System. The platform plugs into the digital fabric to define the journey to success, incorporate the transaction data to determine where the customer is and then provide the cues and feedback necessary to create habits and stack them for success
03.
Applications
Mobile and web libraries help us and our banking partners build apps that customers use. Motivated individually and collectively, players sign up, download and get to work. From initial on-boarding to ongoing engagement the customer is guided on their journey to mastery. Applications are available as finished services, or custom built on the GameSystem with our customers.
04.
Service
No infrastructure is complete without 24 hr service and support. Moroku provides these directly and with some of the industry’s most trusted brands.