Fun
It is well known that humans have a range of cognitive biases that get in the way of our logic and reason. […]
Empowering Customers on the Energy Challenge
The European Union (EU) has set an ambitious energy policy objective to achieve three main targets by 2030: A 40% cut in […]
Getting above the noise
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises […]
Youth Banking Segment
Moroku is passionate about building long term value by helping kids learn the fundamentals of banking and including them in the financial system. […]
Customer acquisition battles in banking
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
Lifestyle products
A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
Financial Literacy is Insufficient
Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and wrote a column titled “Hints For Those That Would Be Rich.” He […]
Building Viral Banking Platforms
Moroku wants all kids to build a healthy relationship with and beliefs around money. We want to do this because we have […]
Do Not Fire and Forget
Global revenue from mobile games is expected to rise 21% to about $37 billion this year. That’s twice what retail banks will […]