Energy generation is being decarbonized, decentralized and democratized. Engage to Win
The energy industry is one of the lowest performing for digital customer experience. With customers having had rather limited choices as to […]
Fun
It is well known that humans have a range of cognitive biases that get in the way of our logic and reason. […]
Empowering Customers on the Energy Challenge
The European Union (EU) has set an ambitious energy policy objective to achieve three main targets by 2030: A 40% cut in […]
Getting above the noise
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises […]
Youth Banking Segment
Moroku is passionate about building long term value by helping kids learn the fundamentals of banking and including them in the financial system. […]
Customer acquisition battles in banking
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
Lifestyle products
A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
Financial Literacy is Insufficient
Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and wrote a column titled “Hints For Those That Would Be Rich.” He […]
Building Viral Banking Platforms
Moroku wants all kids to build a healthy relationship with and beliefs around money. We want to do this because we have […]
Do Not Fire and Forget
Global revenue from mobile games is expected to rise 21% to about $37 billion this year. That’s twice what retail banks will […]