What the world’s favourite mobile game teaches us about engagement
Year in and out, games continue to be the most popular mobile apps. Games leverage our deep desire not only to have […]
Minecraft and digital experience design
Roblox and Minecraft have shown us that games can be created that never end and constantly evolve based on player inputs […]
Boss Fights in Financial Services Digital Experiences
In the realm of video games, boss fights are iconic encounters that test a player’s skill, strategy, and adaptability. These climactic battles […]
Moroku’s Mahavakya
The Mahavakyas are the great sentences of the ancient wisdom traditions in India and are contained in the Upanishads. Maha is Great, and Vakyas are sentences, or utterances for […]
Possible Human
Whether it’s the autocracy of technology, tyrants, cost of living, climate change, gender dysphoria or pestilence, the full potential of humanity can […]
Why game designed journeys
Using game as a journey architecture helps customers take on their money missions, whilst rewarding strong money habits and deepening customer relationships. […]
Out With Goals – In With Habits
Losers have goals. Winners have systems. Financial wellness, like physical wellness, comes from stacking a series of good habits which, like interest, […]
Moroku Podcast
The Moroku Podcast is now live. Covering a range of subjects related to the application of game theory to drive digital engagment […]
Newton and the Engagement Triad
Listen to “Newton and the Engagement Triad” on Spreaker. Newton, Einstein and Descartes provided us with powerful frameworks for understanding our position […]
Player Archetypes, Motivation and Risk
Players play games for a host of different reasons, motivated not based on what we think but what we feel and need […]
Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]
Hyper Personalisation
The era of mass production is over. Power is shifting to the consumer, who want less choice and more understanding of what […]