Why game designed journeys
Using game as a journey architecture helps customers take on their money missions, whilst rewarding strong money habits and deepening customer relationships. […]
Emotion Labelling
We act based not on how we think, but on how we feel. The art and value of spotting feelings and turning […]
Omnichannel
With the explosion of channels, an overarching strategy around customer engagement is more important than ever. Game journeying is perfect. With ChatGPT […]
Engagement – Is it Important ?
There is much talk about how important engagement is in banking and the role the digital experience has to play. With interest […]
Money is our story
Yuval Harari’s Sapiens is a fabulous account of mankind’s journey to now, coloured with his insights on how that journey and the […]
Out With Goals – In With Habits
Losers have goals. Winners have systems. Financial wellness, like physical wellness, comes from stacking a series of good habits which, like interest, […]
The art, science and philosophy of digital banking engagement
The world is evolving quickly. Digital is breaking down previous boundaries and barriers to entry. The branch was where banks built brands […]
Player Archetypes, Motivation and Risk
Players play games for a host of different reasons, motivated not based on what we think but what we feel and need […]
Serious Games
Serious games (SGs) are being used ever more frequently in education, training and domains such as sport and health care. A serious game […]
Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]
Hyper Personalisation
The era of mass production is over. Power is shifting to the consumer, who want less choice and more understanding of what […]
Veridicality
Money is the widely adopted medium for the exchange of value in our game of life. It has become an overarching fitness payoff sometimes ahead of health and happiness. For years, law makers, financiers and educators have been trying to teach people the truth about money. That it has a set of properties and behaves in a certain way within time, space and motion. The challenge with this approach is that these methods do not correlate with the way people respond to the world about them. We respond not to the truth but to the reward of fitness payoffs. This has important ramifications for how we approach financial fitness