Define CX that helps you and your customers compete
Operational efficiency and economics are table stakes for financial services. From there winning is about world class customer experiences that help customers win with their money and build strong financial habits.
On Ramp locates the customer win, a set of player missions around that, embedding fun and social into the very essence of their customer value proposition, to create a road map of innovations with which to compete for the customer.
HOW IT WORKS
On Ramp is a 4-8 week process for defining the customer journey across their money Odyssey. The process combines business strategy, journey design, innovation, behavioral science and design thinking.
Customer experiences are designed that have game as their essence to take customers on a journey of mastery and keep them engaged .
The process is led by Moroku and involves both technology, product and business members of our client.
The deliverables are a player tested prototype and inputs for a piloting and onto production.
You will learn a lot about how people think, such as their cognitive biases and how to design customer journeys to overcome them
BUILD A CREATIVE IDEA THAT BECOMES THE VERY ESSENCE OF WHO YOU ARE
Use Odyssey On Ramp to build an idea that has value and purpose, be differentiated, credible and compelling, a creative platform for staff to rally behind and for society to embrace. Show customers something new. Take a risk and be daring. Take on vested interests and achieve transformative change.
On Ramp commences with a clear statement of the project charter, what we are here to do, who is here to do it and what success looks like