What it takes to effect lasting improvements in customers’ money habits
Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious […]
Ten cognitive biases around money
Research focused on people’s decision-making process around money reveals many blind spots that impact not only personal financial stability, but also influence the entire ecosystem. In this blog, the first of two parts, we look at ten mental biases around money and how they shape interactions with money, banking products/services, and financial institutions in general.