As the digital banking landscape continues to evolve, staying informed about the latest trends is crucial for maintaining a competitive edge. Over the past 12 months, several key trends have emerged, reshaping the way banks interact with their customers and manage their operations.
Banks are increasingly using artificial intelligence to offer personalised banking experiences.
AI-driven tools understand customer behavior, predict needs, provide tailored financial support and create decision engines for the target market of one, enabling banks to hyper personalise not only the experience but also their digital marketing efforts, to contemporaneously drive loyalty , revenue and costs in the right direction.
AI Powered Personalisation
Voice Banking and Conversational AI
Voice-activated banking services are improving and gaining popularity given the broad adoption of Apple’s Siri, Amazon Alexa and “Hey Google” . Google’s Agentspace launch has numerous large banks viewing voice activated queries into enterprise and core banking systems driving improved assisted and self service channel experiences , allowing customers to perform transactions and get information through voice commands on demand. Driven by the convenience, intelligence and accessibility of voice and search technologies, the app’s days may be numbered.
Real-Time Payments
The demand for real-time payment solutions has surged, with customers now expecting instant fund transfers and payment processing. As it was with chip and pin, retiring wet ink and cheques faster than many of its peers, Australia is in the leading group globally with 33% of retail and 25% of business transactions now occurring over NPP. This compares to only 1.2% in the US and 10% in Europe. As governments see the efficiencies this delivers for consumers, expect other countries to ramp up the pressure to get this done, staving off calls for cryptocurrencies, centralised and otherwise.
Sustainability and Responsible Banking
Though much of the environmental alarmism is peeling back as countries, businesses and consumers seek to strike a balance between the planet and the pocket, given how strong the link between economic capability and the ability to be sustainable, customers are increasingly valuing sustainability and ethical practices. Banks are responding by integrating sustainable practices into their operations and offering green financial products that support green investing and spending behaviours.
Take advantage of digital banking trends
Moroku’s innovative solutions are designed to help banks capitalise on these trends and deliver exceptional customer experiences and operating models.
- Behavioral Banking Engine: Moroku’s Odyssey platform uses game theory and behavioral science to engage customers and promote financial and planetary wellness. By making banking fun and rewarding, Moroku helps banks build stronger relationships with their customers.
- AI and Data-Driven Insights: Moroku leverages AI to provide personalised banking experiences. Our tools analyze customer data to offer tailored financial advice and predict future needs, enhancing customer satisfaction and loyalty. The integration of regression modelling and advanced analytics into the loan origination process is driving speed and improved precision across the loan lifecycle, as we improve data maturity.
- Feature-Rich Mobile Solutions: Moroku’s mobile banking solutions are designed to meet the evolving needs of customers. From instant payments to budgeting tools, our platform ensures a seamless and comprehensive mobile banking experience.
- Real-Time Payment Solutions: Moroku’s real-time payment infrastructure ensures instant fund transfers and payment processing, meeting the growing demand for speed and efficiency in banking transactions.
- Sustainability Initiatives: Moroku supports banks in integrating sustainable practices into their experiences. Our platform helps banks offer green financial products and promote responsible banking and payments.