Ten cognitive biases around money
Research focused on people’s decision-making process around money reveals many blind spots that impact not only personal financial stability, but also influence the entire ecosystem. In this blog, the first of two parts, we look at ten mental biases around money and how they shape interactions with money, banking products/services, and financial institutions in general.
Engagement – Is it Important ?
There is much talk about how important engagement is in banking and the role the digital experience has to play. With interest […]
The Amazing Brain
According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing […]
Energy generation is being decarbonized, decentralized and democratized. Engage to Win
The energy industry is one of the lowest performing for digital customer experience. With customers having had rather limited choices as to […]
Empowering Customers on the Energy Challenge
The European Union (EU) has set an ambitious energy policy objective to achieve three main targets by 2030: A 40% cut in […]
Getting above the noise
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises […]
Battle tested approach when being overwhelmed
In these uncertain times, a lot of us are being overwhelmed and facing a lot of uncertainty. Certainly, it appears that much of the heat is coming off but there is a lot to play out. For many of us, whether we’re leading at home or leading at work, there is no doubt in my mind that having tried and tested systems to plan and respond to situations like these are way better than reacting and hoping. When we plan, we can measure, test, learn, pivot and keep going. It builds confidence, provides certainty, removes much of the anxiety and allows us to grow
This is not a crisis of epidemiology. It’s a crisis of epistemology.
This is not a crisis of epidemiology. It's a crisis of epistemology. It's not a health or economic crisis. We are in a crisis of how we think; how we discuss and discover the truth. It's a crisis of how we behave.
Out With Goals – In With Habits
Losers have goals. Winners have systems. Tim Ferris interviewed Scott Adams when working on Tools of Titans and from which the meme, […]
Customer acquisition battles in banking
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
What it takes to effect lasting improvements in customers’ money habits
Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious […]
Lifestyle products
A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.