Customer Performance
As Apple muscles into banking, the job of engaging communities around their money, and getting them in on the game, amplifies performance. […]
KYC Piggy Back
Regulated entities have a KYC duty. Open Banking allows it to be borrowed. KYC stands for “Know Your Customer” and is the […]
Digitisation of Health
Chronic disease is costing governments and health providers trillions of dollars. Despite good intentions, transparency and education are not enough. Change needs […]
Moroku’s Mahavakya
The Mahavakyas are the great sentences of the ancient wisdom traditions in India and are contained in the Upanishads. Maha is Great, and Vakyas are sentences, or utterances for […]
Scale and Satisfaction
The predominant banking model has favoured scale over satisfaction Since the dawn of banking time, customers and bank staff alike, were presented […]
Engagement Rules from the Masters
Digitisation is flattening traditional services businesses and driving customer engagement and loyalty to the top of executive attention. Understanding flow unpacks the […]
Possible Human
Whether it’s the autocracy of technology, tyrants, cost of living, climate change, gender dysphoria or pestilence, the full potential of humanity can […]
Why game designed journeys
Using game as a journey architecture helps customers take on their money missions, whilst rewarding strong money habits and deepening customer relationships. […]
Swap out your MVP for a SRP and RAT
An Minimum Viable Product (MVP) has become a well understood route to building a product built on the skin of an oily […]
Customer Duty
The Consumer Duty Regulations in the UK are an extension of a set of developing consumer protection standards that are increasingly demanding […]
Emotion Labelling
We act based not on how we think, but on how we feel. The art and value of spotting feelings and turning […]
Omnichannel
With the explosion of channels, an overarching strategy around customer engagement is more important than ever. Game journeying is perfect. With ChatGPT […]