NES to Replace NPS
Net Promoter Score (NPS) has long been used to judge consumer sentiment. It is based on a single survey question asking respondents […]
Spotifying Lending to Deliver Engagement and Unlock Value with Moroku
Earlier and reduced onboarding friction coupled with better data aggregation across the lending mission presents real opportunity for lenders and borrowers facing […]
The Spotification of Financial Services
What we can learn from Spotify’s business model, technology stack, design and build processes
Spotify Spending With Open Banking
Spotify is the world’s most popular audio streaming subscription service with 456m users, including 195m subscribers, across 183 markets. When Spotify was founded […]
Moroku Podcast
The Moroku Podcast is now live. Covering a range of subjects related to the application of game theory to drive digital engagment […]
Newton and the Engagement Triad
Listen to “Newton and the Engagement Triad” on Spreaker. Newton, Einstein and Descartes provided us with powerful frameworks for understanding our position […]
The art, science and philosophy of digital banking engagement
The world is evolving quickly. Digital is breaking down previous boundaries and barriers to entry. The branch was where banks built brands […]
Player Archetypes, Motivation and Risk
Players play games for a host of different reasons, motivated not based on what we think but what we feel and need […]
Over Indexing Failure
Banks have been good at engaging customers when they lose whilst seeking NPS. For decades banks have been posting letters to customers […]
Serious Games
Serious games (SGs) are being used ever more frequently in education, training and domains such as sport and health care. A serious game […]
Scientiam Growth
Scientiam achieves a record 33% month on month advisor growth and new integrations Scientiam is a digital service for financial advisors to […]
Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]