Moroku Story

Origin

Where we started

In 2012, after leading Microsoft’s Australian Data business, Colin Weir founded Moroku as a mobile-first software design and engineering agency. The goal: to explore how mobile technology could reshape user engagement in finance and beyond

The Spark

By 2014, Moroku had begun working with Misys and Bulgaria’s DSK Bank on the Gameo project, which laid the foundation for Moroku Odyssey—a game-based engagement engine designed to help users build mastery over money through habit formation and rewards.

The First Leap

In 2016, Cuscal, Australia’s largest payments provider, invested in Moroku to build ChoreScout, a gamified banking app for six credit unions. This marked Moroku’s first commercial deployment of Odyssey and validated its vision of combining game mechanics with financial literacy

Zoning in

The Crucible

Moroku played a pivotal role in the digital build-out of Volt Bank, Australia’s first neobank, helping define its customer engagement strategy and digital experience.

This period also included high-profile work with AfterPay and HSBC, showcasing Moroku’s ability to deliver scalable, emotionally intelligent digital banking solutions.

The Transformation

In 2023, recognising the need for a full-stack solution, Moroku evolved from a design agency into a platform company, launching:

Moroku Money: a white-label mobile and internet banking solution
Moroku Lending: a smart, modular loan origination platform
These products were built to serve credit unions, mutuals, and challenger banks, combining cloud-native infrastructure with Odyssey’s engagement engine.

The Anchor

To demonstrate its commitment to the community banking segment, Moroku acquired LCU (Laboratories Credit Union) as an anchor client in 2024, validating its platform and creating a live showcase for prospective partners.

The Mission

Today, Moroku is on a mission to redefine digital banking around customer success, not just convenience. By combining game, data, and AI, Moroku helps banks compete on emotional intelligence, loyalty, and financial wellbeing, especially in underserved segments where legacy tech has failed to keep up.