The art, science and philosophy of digital banking engagement
The world is evolving quickly. Digital is breaking down previous boundaries and barriers to entry. The branch was where banks built brands […]
BEHAVIOURAL FINANCE, digital banking, ENGAGEMENT, FINANCIAL EDUCATION, GAMIFICATION, LIFESTYLE FINANCE
Spending Challenge
As discussed previously, hyper-personalization overlays customer information within a set of data models to establish and then increasingly personalise digital customer profiles […]
Content Loops
Building audiences through content is a fundamental pillar of marketing today. This content must be delivered in snackable format for consumption within […]
Digital Banking 2022
COVID has accelerated the adoption of digital banking. Lockdowns, quarantines and social distancing have all bound us tighter to the Internet via as many screens as we dare choose.