BEHAVIOURAL FINANCE

What’s Pink and defines motivation ?

We are tasked with building strategic digital engagement, engagement that doesn’t wear off after the initial dopamine injection of a new bouncy ball, animation or feature, all of which soon becomes de rigueur and aped. The difference between humans and animals is our look to the future. We seek purpose, …

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Engagement – Is it Important ?

There is much talk about how important engagement is in banking and the role the digital experience has to play. With interest rates trending below zero, squeezed margins, reputation issues and a whole swag of tech based competitors, many bankers are voicing a commitment to improved customer experience. Of the 50 largest …

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The Amazing Brain

According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing that we know of in all the universe. Nature drops the brain into the world half baked and lets the environment wire up the rest. Your local language, culture, …

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Out With Goals – In With Habits

Losers have goals. Winners have systems. Tim Ferris interviewed Scott Adams when working on Tools of Titans and from which the meme, “Losers have goals, Winners have systems ” was published. The essence of Scott’s idea is that we should choose projects and habits that, even if they result in failure, in …

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What it takes to effect lasting improvements in customers’ money habits

Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious or unconscious. Knowing how cognitive biases influence people’s financial habits, however, serves a bigger purpose than just satisfying a curious mind. They are essential to building value and competitive …

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Engagement Rules from the Masters

As financial services and other utilities such as energy, commoditise brought about by digitisation, regulation, competition from agile, innovative and cashed up techs and a growing interest in planetary and financial wellness, customer engagement is rapidly climbing to the top of the list of priorities of executives looking to acquire …

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The Great Savings Game

Funding Banking Retail banking is a simple game at its heart: Banks lend money to customers and make money on the margin derived from what it costs to get that money (Net Interest Income). On top of that they then look for cross sell opportunities such as cards and insurance. …

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Digital Banking – How it’s making us poorer

Since the turn of the century banking has undergone a rapid digital transformation. No longer do people line up in branches to do their banking instead they use their smartphones and computers, where monitoring accounts and transferring money is never more than a few clicks away. With this level of …

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Do Not Fire and Forget

Global revenue from mobile games is expected to rise 21% to about $37 billion this year. That’s twice what retail banks will spend on digital.  This growth has driven the China super hero Tencent to take a 84% stake in Supercell, the maker of the very popular Clash of Clans …

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What we all need to do is so important

Moroku help banks help their customers win. We do this by building digital experiences that motivate customers to save not spend and through this model build sustainable banking businesses based on liquidity as opposed to net interest income (NII) and fees. This is both really important and really hard. This …

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