Ten cognitive biases around money
Research focused on people’s decision-making process around money reveals many blind spots that impact not only personal financial stability, but also influence the entire ecosystem. In this blog, the first of two parts, we look at ten mental biases around money and how they shape interactions with money, banking products/services, and financial institutions in general.
Empowering Customers on the Energy Challenge
The European Union (EU) has set an ambitious energy policy objective to achieve three main targets by 2030: A 40% cut in […]
Getting above the noise
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises […]
This is not a crisis of epidemiology. It’s a crisis of epistemology.
This is not a crisis of epidemiology. It's a crisis of epistemology. It's not a health or economic crisis. We are in a crisis of how we think; how we discuss and discover the truth. It's a crisis of how we behave.
Youth Banking Segment
Moroku is passionate about building long term value by helping kids learn the fundamentals of banking and including them in the financial system. […]
Customer acquisition battles in banking
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
Lifestyle products
A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
Moroku signs Pangea to accelerate growth
Today, 23 July 2019, Moroku, which lets banks capitalize on the power of gamification to build rich customer engagement, announces that it […]
Team Moroku Takes out Flutter Hackathon
Flutter is a cross platform, mobile application framework, created by Google, to help developers write once and deploy across multiple different operating […]
Over Choice Unveils 6 opportunities to Nudge
Harry meets Sally, it gets seriously fun. Holidays, parties, cars, moving in together. Weddings, babies, mortgages, retirement planning. The list goes on […]
An Introduction to Tribal Leadership
Great introduction by John King this week on Tribal Leadership. John’s approach, delivered in his co-authored book, “Tribal Leadership” shows leaders how […]
Financial Literacy is Insufficient
Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and wrote a column titled “Hints For Those That Would Be Rich.” He […]