Going Beyond Payments at the Point of Sale: AEVI and Moroku Partner to Mobilize Small Merchants
London, 07/06/17 – AEVI and Moroku today announced a partnership to distribute Moroku’s all-in-one small merchant POS software Marrakash on AEVI’s Global Marketplace; a B2B app store for smart Point of Sale (SmartPOS) devices. Marrakash is designed with the next generation of banks in mind, delivering a single solution for small merchants that seamlessly integrates their business, products, customers and payment systems into one easy-to-use platform. The partnership will leverage AEVI’s open solutions, payments and global support infrastructure to target multiple vertical markets including the hospitality, food and drink, health and wellness, retail and financial service industries.
Based in Sydney, Australia, Moroku is a pioneering Fintech firm that provides the finance industry with engaging banking and payment experiences through gamification. AEVI’s Global Marketplace will now also feature Moroku’s Marrakash, POS software that enables small mobile merchants to grow and run their business entirely from a single SmartPOS device.The platform allows banks to offer their small and medium sized business clients a cloud and mobile based platform to run their business and take payments. From today the application not only works on commodity Android phones with proprietary “tap on phone” technology but also the full suite of AEVI pos devices.
Marrakash’s value for AEVI, a subsidiary of the world’s biggest ATM and POS supplier Diebold Nixdorf of Germany, is not so much vanilla payments as the software’s ability to integrate business, products, customers and payments systems into a single platform.
Despite being a rich pool of growth, SMEs are severely underserved by banks globally due to higher transaction costs, perceived risk, lack of firm transparency, and a lack of bank expertise in the evaluation of SME loans. These factors have traditionally rendered the segment unprofitable for commercial banks. Mobile and cloud technologies have simultaneosuly reduced the cost to serve, improved the value that banks can offer and enrichened the data sets that can be harvested for the ongoing evaluation of additional services.
Marrakash runs merchants today in Australia, India, North America and the UK. Voted runner-up at the New Zealand Payment Innovation awards, Marrakash enables businesses to display a full product catalogue, create bespoke customer loyalty schemes and take secure card payments on the go. This gives merchants the control and freedom to run their business and take payments however, and wherever, they need. Having Marrakash available on AEVI’s Marketplace will allow vendors across the globe using AEVI-enabled POS hardware to download and add the app directly to their SmartPOS device. The strategic partnership will increase Marrakash’s speed to market in key US and European territories where AEVI already have a strong, and ever-growing, presence.
Colin Weir, Moroku CEO says “Banks have traditionally sat outside of the typical SME daily business cycle. By orienting their solutions around the merchant’s needs, and helping them run their business, they can offer more value, be more relevant and be there as a trusted brand when payments and financing are required. Built on the IBM BlueMix cloud for technical reliability and as a trusted brand for banks, Marrakash is proven to work, already valued by SMEs across the globe. Now is the time to scale our solution, and we believe our partnership with AEVI provides us with the perfect platform to do just that.”
“We are thrilled to welcome Moroku to our Global Marketplace” said Mike Camerling, Director of Marketplace, AEVI. “Our open ecosystem, and connected devices, enable banks and merchant acquirers to introduce a new range of value propositions to their merchants. The Marrakash app is the perfect example of how SmartPOS solutions are creating a world beyond payments, and helping to simplify and revolutionize the way small merchants operate.”
AEVI continues to pioneer and lead the payments community towards an open ecosystem championed by collaboration. Providing banks and acquirers with the capabilities to differentiate themselves on more than just price and technical specifications. To find out more about how AEVI continues to grow its choice of value-added apps and services please visit marketplace.aevi.com.