Customer acquisition battles in banking
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
Lifestyle products
A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
Financial Literacy is Insufficient
Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and wrote a column titled “Hints For Those That Would Be Rich.” He […]
Building Viral Banking Platforms
Moroku wants all kids to build a healthy relationship with and beliefs around money. We want to do this because we have […]
Do Not Fire and Forget
Global revenue from mobile games is expected to rise 21% to about $37 billion this year. That’s twice what retail banks will […]