Ten cognitive biases around money
Research focused on people’s decision-making process around money reveals many blind spots that impact not only personal financial stability, but also influence the entire ecosystem. In this blog, the first of two parts, we look at ten mental biases around money and how they shape interactions with money, banking products/services, and financial institutions in general.
9 Signs You Sell Landing Page for a Living
This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.
Don’t Buy Into These “Trends” About Landing Pages
Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.
The 10 Steps Needed For Putting Landing Page Into Action
Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”
Empowering Customers on the Energy Challenge
The European Union (EU) has set an ambitious energy policy objective to achieve three main targets by 2030: A 40% cut in […]
Getting above the noise
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises […]
This is not a crisis of epidemiology. It’s a crisis of epistemology.
This is not a crisis of epidemiology. It's a crisis of epistemology. It's not a health or economic crisis. We are in a crisis of how we think; how we discuss and discover the truth. It's a crisis of how we behave.
Youth Banking Segment
Moroku is passionate about building long term value by helping kids learn the fundamentals of banking and including them in the financial system. […]
Picture Your Focus On Top. Read This Now
If you’re the one responsible for keeping track of company meetings, here's everything you need to know about writing effective work ad.
Got Stuck? Try These To Streamline Your Focus
This is another way of saying, “We’ve been in business for a long time because people love our products and trust us.”
Learn Exactly How We Made Focus Last Month
Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products.
Customer acquisition battles in banking
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.