Customer acquisition battles in banking
Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
Lifestyle products
A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
Moroku signs Pangea to accelerate growth
Today, 23 July 2019, Moroku, which lets banks capitalize on the power of gamification to build rich customer engagement, announces that it […]
Team Moroku Takes out Flutter Hackathon
Flutter is a cross platform, mobile application framework, created by Google, to help developers write once and deploy across multiple different operating […]
Over Choice Unveils 6 opportunities to Nudge
Harry meets Sally, it gets seriously fun. Holidays, parties, cars, moving in together. Weddings, babies, mortgages, retirement planning. The list goes on […]
An Introduction to Tribal Leadership
Great introduction by John King this week on Tribal Leadership. John’s approach, delivered in his co-authored book, “Tribal Leadership” shows leaders how […]
Financial Literacy is Insufficient
Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and wrote a column titled “Hints For Those That Would Be Rich.” He […]
Happy Birthday Moroku
7 years ago I left Microsoft. The firm was struggling under Ballmer to shift to the cloud, migrating not only its full […]
Jobs on User Experience
There are certainly many classic Jobs quotes and interviews but this one on the tail wagging the dog is certainly up there […]
Firms need business model change, not blockchain
Ben Robinson of Temenos has written a great piece on blockchain, the unbundling and subsequent rebundling of banks. Ben describes how in music, […]
Fintech Bank
Banking The Underserved As Chore Scout is creating a new segment, so too is Fintech Bank: a de novo bank startup in […]
Temenos Innovation Jam 2018
Temenos have 40 of the top 50 banks in the world running their software. After Moroku’s Chore Scout app was awarded 3rd […]