What it takes to effect lasting improvements in customers’ money habits
Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious […]
Conways Law and collaboration
Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s communication structure. […]
Spinoza and why we do what we do
Why do we do, what we do? Do we use logic and our cognitive prowess or do we ignore these super powers […]
Digital Banking – How it’s making us poorer
Since the turn of the century banking has undergone a rapid digital transformation. No longer do people line up in branches to […]
Energy generation is being decarbonized, decentralized and democratized. Engage to Win
The energy industry is one of the lowest performing for digital customer experience. With customers having had rather limited choices as to […]
Fun
It is well known that humans have a range of cognitive biases that get in the way of our logic and reason. […]
Ten cognitive biases around money
Research focused on people’s decision-making process around money reveals many blind spots that impact not only personal financial stability, but also influence the entire ecosystem. In this blog, the first of two parts, we look at ten mental biases around money and how they shape interactions with money, banking products/services, and financial institutions in general.
9 Signs You Sell Landing Page for a Living
This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.
Don’t Buy Into These “Trends” About Landing Pages
Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.
The 10 Steps Needed For Putting Landing Page Into Action
Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”
Empowering Customers on the Energy Challenge
The European Union (EU) has set an ambitious energy policy objective to achieve three main targets by 2030: A 40% cut in […]
Getting above the noise
Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises […]