colin

Lifestyle Products

  Lacking glamour or any emotional pull, purchasing financial services is, for most, a dull necessity; the boring part of moving house or taking a holiday. Research shows that consumers feel a disconnection with the banking products they are being offered. In 2016, Facebook Inc. published a white paper which …

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Moroku signs Pangea to accelerate growth

Today, 23 July 2019, Moroku, which lets banks capitalize on the power of gamification to build rich customer engagement, announces that it has signed up Swiss firm Pangea to help it accelerate international expansion. Moroku is seeing a significant increase in activity as banks face up to new competition. Open …

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Team Moroku Takes out Flutter Hackathon

Flutter is a cross platform, mobile application framework, created by Google, to help developers write once and deploy across multiple different operating systems and is gaining a lot of traction. This weekend a series of hackathons were run across 19 countries to bring developers together around the platform, learn from …

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Engagement Rules from the Masters

As financial services and other utilities such as energy, commoditise brought about by digitisation, regulation, competition from agile, innovative and cashed up techs and a growing interest in planetary and financial wellness, customer engagement is rapidly climbing to the top of the list of priorities of executives looking to acquire …

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Over Choice Unveils 6 opportunities to Nudge

Harry meets Sally, it gets seriously fun. Holidays, parties, cars, moving in together. Weddings, babies, mortgages, retirement planning. The list goes on and all along the way, oh how we yearn for the good old days, when life was simple and Coronation Street was a suspense thriller. We are all …

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An Introduction to Tribal Leadership

Great introduction by John King this week on Tribal Leadership. John’s approach, delivered in his co-authored book, “Tribal Leadership” shows leaders how to employ their companies’ tribes to maximize productivity and profit: Their research, backed up with interviews ranging from Brian France (CEO of NASCAR) to “Dilbert” creator Scott Adams, …

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Financial Literacy is Insufficient

Financial literacy is as old as finance itself. In 1737 Benjamin Franklin was 31and  wrote a column titled “Hints For Those That Would Be Rich.” He signed off with a bit of financial advice: “A penny saved is two pence clear.” Since then there has been no end to the financial literacy programs being rolled …

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Happy Birthday Moroku

7 years ago I left Microsoft. The firm was struggling under Ballmer to shift to the cloud, migrating not only its full technology stack but also and more challenging it’s commercial model, including it’s internal compensation model; how the reps were paid. MS Office tucked up in an “Enterprise Agreement” …

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