Case Study: Laboratories Credit Union Accelerates Lending with Moroku
Challenge: Manual Lending Slowed Growth and Member Experience
Laboratories Credit Union (LCU), a member-focused financial institution, faced a common challenge:
Manual lending processes were slowing down approvals, increasing operational costs, and limiting the ability to scale.
In a competitive lending environment, speed and efficiency are critical, not just for operational performance, but for delivering a seamless member experience.
Solution: Agile Lending Transformation with Moroku
LCU partnered with Moroku to implement Moroku Lending, a digital lending platform designed to automate decisioning, streamline workflows, and empower lenders to do more with less.
The project was delivered in just 100 days using an agile methodology, ensuring rapid iteration, stakeholder alignment, and continuous delivery of value.
Key components included:
- Automated credit decisioning based on configurable rules.
- Real-time online application tracking for both staff and members.
- Implementation of an agile sales management methodology in the back office, including:
- Kanban boards for application tracking and responsibility
- Daily staff stand-ups
- Regular showcases
- Improved pipeline visibility and velocity
Results: Dramatic Improvements in Speed and Efficiency
Since going live with Moroku Lending, LCU has seen:
⏱️ Maximum approval times cut by 67%
⚡ Average approval times reduced by 90%
These are significant impacts on the competitiveness and efficiency of LCU’s lending operations, enabling faster service, better member satisfaction, and more scalable growth.
Why This Matters: The Lending Flywheel
The combination of decisioning speed, online applications, and agile hybrid work practices creates a powerful flywheel effect:
- Fast decisions attract and retain customers.
- Digital access expands reach and reduces cost to serve.
- Agile teams continuously improve, adapt and attract talent.
Together, these elements enable lenders to:
- Scale efficiently
- Differentiate through experience
- Compete effectively in a crowded customer and talent market
Conclusion: Lending That Moves at the Speed of Members
Moroku Lending is helping credit unions and banks like LCU:
- Automate decisioning to reduce manual effort.
- Speed up approvals to win more business.
- Empower teams with agile tools and processes.
- Do more with less, improving ROI on digital transformation.
🔗 Learn more: moroku.com/lending
Online Applications
An online application form with embedded decisioning improves and speeds the experience.
Back Office
Agile is increasingly being adopted in sales management because it brings structure, speed, and adaptability to a traditionally linear and rigid process
Analytics
In lending operations, effective management analytics are essential for optimizing performance, improving customer experience, and ensuring regulatory compliance.