Responsible lender lifts engagement 48% with lending quests
Customers new to credit — or recovering from hardship — weren't engaging with the tools built to help them. Gamified lending quests turned borrowing education into progression, and progression into activation.
Low engagement in a high-impact lending environment
Customers didn't understand the fundamentals of borrowing and weren't engaging with the educational tools designed to build their capacity to borrow. Knowledge was available; motivation was not. The platform needed to motivate, educate and engage — especially customers new to credit or rebuilding after hardship.
On-Ramp to design it. Odyssey to deliver it.
Moroku On-Ramp — experience design
- Identified key knowledge milestones across the borrowing journey
- Designed a gamified experience rewarding knowledge acquisition
- Aligned loan application steps with user knowledge and capability
Moroku Odyssey — engagement at scale
- Missions, badges and progress tracking for affordability and serviceability
- Data-driven nudges building the customer's credit profile
- A safe, rewarding environment for building financial confidence
Increased activation and financial literacy
Customers were 48% more engaged with the platform's tools and content.
Improved financial understanding flowed directly into conversion rates.
Users reported feeling more in control of their financial journey.
New lending platforms are using family equity to get first-home buyers started. Lending quests let players explore how to unlock the housing market, learn the fundamentals, and level up to the loan — expanding the lender's reach to a new demographic while supporting existing customers lending within families.
Engagement is essential for impact
See how mission-driven lenders use Odyssey to activate customers and deliver measurable social and business outcomes.
Set an appointment