DESIGN-THINKING

Moroku Labs

Moroku Labs is an incubator for startups to create and build their businesses on the Moroku GameSystem. Moroku Labs takes Moroku’s experience of building tech companies across the world, but specifically in the UK, the USA and Australia and all that entails and makes that experience available to startups along …

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Interview with a bank CX and Technology Team

This week Moroku Chief was interviewed by the CX and Technology teams of an international bank. Here’s the transcript Can you share some of the key design principals & expected outcomes of your product? Jakobs law of UX is a key principle _ customers are spending enormous amounts of time …

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Opportunities for Game Design Within Retail Banking

Where are the opportunities? In a world full of noise, attention is the scarcest commodity. Whilst most of the stories enterprises are trying to tell, we all love to play, being born to be engaged. Game design humanises the interaction and allows banks, agencies and utility providers to get above …

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What’s Pink and defines motivation ?

We are tasked with building strategic digital engagement, engagement that doesn’t wear off after the initial dopamine injection of a new bouncy ball, animation or feature, all of which soon becomes de rigueur and aped. The difference between humans and animals is our look to the future. We seek purpose, …

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How Spiderman are you?

Solving the world’s most intractable problems are possible in the next decade. We have the science to massively impact poverty, inequality and climate change as we enter the fastest, deepest, most consequential technological disruption in history. Over the next 10 years, key technologies will converge to completely disrupt the foundational …

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Engagement – Is it Important ?

There is much talk about how important engagement is in banking and the role the digital experience has to play. With interest rates trending below zero, squeezed margins, reputation issues and a whole swag of tech based competitors, many bankers are voicing a commitment to improved customer experience. Of the 50 largest …

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The Amazing Brain

According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing that we know of in all the universe. Nature drops the brain into the world half baked and lets the environment wire up the rest. Your local language, culture, …

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