Smart Saver

Instant Feedback

Today’s youth have grown up in an era of remarkable connectedness.

They’re used to receiving instantaneous feedback and recognition. research by PWC says that they:

Prefer to receive feedback in real time 80%

Prefer to be rewarded or recognised at least every month 41%

Say they receive routine feedback 19%

Social and Fun reign surpreme

We’re wired for social and fun. The top three app categories for youth are social, music and games 21 percent of U.S. mobile app usage time is spent on social networking. Music including streaming services such as Pandora or Spotify accounted for 16 percent of mobile app usage time.

Social 21%

Music 16%

Games 11%

Our future self is a stranger

When thinking about our future selves, many picture a stranger. This failure to identify with one’s future-self, lines up with the tendency towards short-term now-ness, as opposed to long-term planning. The Institute For The Future found that we:

Rarely think of the far future 53%

Rarely think of things they'll do in 10 years time 36%

Rarely or never think about life as far as five years out 27%

Blogs

August122020

Engagement – Is it Important ?

According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing that we know of in all the universe. Nature drops the brain into the world half baked and lets the environment wire up the rest. Your local language, culture, beliefs and...

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July282020

The Amazing Brain

According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing that we know of in all the universe. Nature drops the brain into the world half baked and lets the environment wire up the rest. Your local language, culture, beliefs and experiences do…

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July202020

Energy generation is being decarbonized, decentralized and democratized. Engage to Win

The energy industry is one of the lowest performing for digital customer experience. With customers having had rather limited choices as to which energy company to use, few utilities have prioritized customer satisfaction or experience. Times are changing...

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