Season 2 Coming Early 2026

GTM Playbooks That Win

Real strategies from community and challenger bank leaders. No theory. No fluff. Just practical playbooks for taking share from the Big 4.

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17+
Episodes
45
Min Each
6
GTM Pillars
 
The Moroku Podcast
Community & Challenger
 
Now Playing
Why Challenger Momentum Matters Now
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The Concept

Reimagine Your Bank From Scratch

What if you were launching a community or challenger bank today? What would you build? How would you structure it? Then work backwards—how do you get there from where you are now?

Each episode uses our GTM Engineering Framework to surface real strategies, mistakes, and tactical playbooks from executives who've been in the trenches.

01
Customer & Market
Who do you serve, and why do they choose you over incumbents?
02
Product & Value
What do you actually offer that's differentiated?
03
Distribution
How do customers find and switch to you?
04
Operations & Tech
What infrastructure enables delivery at scale?
05
People & Culture
Who runs it and what makes them stay?
06
Capital & Sustainability
How do you fund growth and stay resilient?
Season 2

Episode Guide

Part 1: Context & Competitive Landscape
01
Why Challenger Momentum Matters Now
Regulatory, customer, and tech tailwinds. Why the next 5 years are different.
02
Учиться на ошибках
Lessons from Volt, Xinja, and overseas ventures. Why well-funded doesn't mean well-positioned.
03
Dissecting the Big 4
Strengths, weaknesses, and where to attack. Should CUs stop being so polite?
Part 2: Building for Customers
04
Community Banking That Scales
Balancing local trust with repeatable product.
05
Life Milestone Banking
From transactional lending to genuinely helping members through life milestones.
06
Product-Led Growth
Building products that acquire and retain without aggressive sales.
Part 3: Distribution & Growth
07
Customer Acquisition Against Incumbents
Competing against scale and balance-sheet power. What messages cut through.
08
Partnerships and Ecosystems
Embedded finance, white-label, and API partnerships.
Part 4: Operations & Technology
10
From SOP to Smart Operating System
Moving from static procedures to adaptive, intelligent operations.
11
AI That Actually Matters
The top 10 expensive problems AI can realistically fix. Cut through the demo fatigue.
Part 5: Governance, Capital & People
13
Regulator Engagement
How regulators are trying to help, and how you can help them back.
16
Talent and Culture on Limited Budgets
Hiring for product-market and mission fit. Retention and clear career paths.
For Industry Leaders

Share Your Playbook

We're looking for executives from community banks, credit unions, and challenger institutions who want to share their strategies, lessons, and honest takes on what it takes to compete.

  • 40-50 minute conversation, recorded remotely on your schedule
  • Choose your episode theme from our GTM framework topics
  • Distribution across YouTube, Spotify, Apple, LinkedIn, and our fintech newsletter
  • Full editorial control — review and approve before publishing
  • Social clips and audiograms featuring your insights
Schedule a Pre-Interview Call →
Колин Уир
Колин Уир
CEO, Moroku

Colin has spent 20+ years at the intersection of banking, technology, and customer experience. He brings a practitioner-first approach to every conversation—focused on real strategies that actually work.

Book time with Colin
Who This Is For

Made for Practitioners

🏦
Bank Executives
CEOs, CDOs, CFOs, and operations leaders at community and challenger banks
🚀
Fintech Founders
Building in the banking and lending space, looking for distribution insights
📊
Strategy Teams
Growth and strategy professionals watching the competitive landscape
🎓
Industry Newcomers
Graduates seeking a fast "mini MBA" ramp-up on sector dynamics

Ready to Learn How Challengers Win?

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