A World Where Everyone is Great With Their Money
Moroku is disrupting financial services through the power of game design—building digital platforms for banks and fintechs who want to acquire, engage, and retain customers through a telos of financial wellness.
When financial services are engaging, fun, and social, people pay attention, become curious, overcome challenges, grow skills, and embark on a journey to mastery.
Approaching life as a game is the most transformational opportunity available to executives looking to outcompete the market. When we put our customer's success at the heart of the product design process—framing everything in the context of a game—we force ourselves to answer fundamental questions around purpose and relevance.
Customer engagement has become the finance industry's number one priority. To retain customers and drive value, banks and fintechs must invest in technologies that help them create stronger customer connections—or be outcompeted by those that do.
The Power of Game in Financial Services
We help banks and fintechs create unique, compelling experiences that attract and engage customers around a telos of wellness.
Гиперперсонализация
Understanding where a customer is on their money journey—their experiences, beliefs, values, and behaviours—to deliver genuinely personalised engagement that helps them progress.
Game-Based Engagement
Rich intrinsic and extrinsic nudges, rewards, and achievements that recognise loyalty and wellness across time, space, and momentum—allowing customers to unlock financial mastery.
Карты игроков
Capability maps that know where customers are, where they've come from, and support their journey forward. Codified understanding of what financial success means across different life stages.
Digital Banking Platforms
Modern mobile and internet banking, loan origination, and customer engagement platforms—cloud-native, composable, and ready to help challenger banks compete with the majors.
Odyssey: The Engagement Platform
Over the last 10 years, Moroku has worked with over 100 financial service providers globally to understand and unpack money journeys—from mobile money in Africa and the underbanked in America to high-net-worth clients and some of the world's largest banks.
This unique viewpoint is now codified in Odyssey, a set of player maps that serve as our "chainsaw art"—a first attempt at modelling humanity's journey with money, ready to be tested and refined on the journey to the market of one.
Players are positioned on the map based on demographics and relationship history, generating gratitude. This is reflected back as challenges and opportunities. As customers engage, the recommendations improve. Open Banking augments the picture.
Player Map Dimensions
Two Fundamental Relationship Wins
Odyssey accomplishes what every bank and fintech needs: deeper loyalty and sustained engagement that compounds over time.
Loyalty
Recognising all the customer has done and does with their money—the money earned, spent, saved, invested, and borrowed. Building gratitude through acknowledgment of their complete financial journey with you.
Engagement
Getting customers into their money work across core missions—motivating, recognising, and rewarding them for staying in the game. Because it's not timing the market but time in the market that builds confidence, trust, and success.
Our Single Value
Working in and with a fast-paced fintech is not for everyone. We need everyone to turn up and own their stuff. This takes courage. Courage to ensure you're being heard. Courage to be vulnerable, knowing that much of what you do might end up being wrong. Courage to take the team's decision and run with it—even if it's the opposite of your idea.
When we have the courage to walk into our story and own it, we get to write the ending.
I don't know Billy. Sometimes I think courage is just the honesty to recognise your own weakness and then do something about it.
The Future of Finance
Our vision for customer-centric, engaging digital banking isn't new. Here's Colin Weir at the UBS Future of Finance Challenge sharing the ideas that continue to drive Moroku today.
"The ideas we shared at UBS in 2015 about making banking engaging and customer-centric weren't just theory—they've become the foundation of everything we build at Moroku."— Colin Weir, CEO & Founder
Ready to Transform Customer Engagement?
Let's discuss how Moroku can help your institution build engaging, game-based digital banking experiences.