Merchants are spending little time on the business, knowing only by gut feel, not data, where their best customers and products are and where the opportunities are to drive performance. This is evidenced by the preponderance for merchants to be “Cash Only” as they seek to extract a few extra points from tax and opaqueness rather than capturing data to help them drive the top line harder than they can minimise the bottom line costs. They are spending money on reconciling cash and shifting it around as opposed to driving the business.

Non bank providers are muscling into the payments space quickly, taking the high ground on mobility. AliPay, PayPal, Square and Starbucks are notable examples, processing  $150bn $46bn, $15bn and $2bn worth of mobile transactions respectively  in 2014.  Total US Mobile Payments were $500bn. To compete banks need to up the anti on the value proposition to merchants and consumers alike whilst building a defensible perimeter around the business.

Moroku Marrakash provides banks and business owners with a whole new Point of Sale (POS) experience. One that enables businesses to drive the top line, spending more time on the business, knowing who bought what from who and making data driven decisions. Along the way the customer experience gets a massive revamp as they get rewarded and recognised for their custom. Welcome to Marrakash.

The technology landscape has been disrupted by Mobile, Social and The Cloud. This transformation has been 20 years in the making but has been hurried along by a number of significant events over recent times:

  • Apple and Google nailed the Smartphone with beautiful designs and an App ecosystem
  • Facebook defined Social Media and connected 1 billion people hungry to share and be included
  • IBM, Amazon, Microsoft and Salesforce executing the cloud vision, shifting large amounts of the complexity of running infrastructure and software platforms into their data centres

These events have had a significant impact on payments at the Point of Sale (POS) as they have with many computing platforms by:

  • Lifting the customers expectations of what software should be like to use, what it can be used for and where it can be used from, for both the merchant and the consumer
  • Presenting new operating models for running, distributing and managing the software, lifting it from PCs and placing it across mobile devices and the cloud
  • Lowering the barrier of entry for participants and thereby encouraging innovation
  • Creating a new value proposition to reduce cash

The POS is totally collapsing onto mobile devices, served via cloud services on the internet, replacing historical POS models. As this happens consumer cards and payments will collapse into the smartphone and wearable devices, communicating to these systems over the air. Customer journeys are already changing significantly as they traverse the omni-channel.

As software eats the world, all software becomes an app as the hardware gets progressively commoditized and miniaturised. At the same time payments will digitise further as Bitcoin models reincarnate to show us the future of currency, while Google, Apple, Amazon and new arrivals such as Square will give us more tools to move retail payments away from the traditional queue and till model towards a model of roaming shop assistants and payments on the shop floor and on the street.


Moroku helps Banks and Retailers understand the opportunity and threat presented by mPOS and build software strategies and solutions to help them compete and exploit the new wave of computing, whilst avoiding the hardware wars presented by Square, iZettle and others.

Rather than a “Rip and Replace” mPOS presents an opportunity to go where POS has been previously unable to go despite its name: mPOS really allows payment to be take at the Point of Sale. Previously it has really only been at the Point of Purchase (POP):

  • •   In a restaurant the Point of Sale is at the table – not the till  (POP)
  • •   At a stadium it’s in the seat, not at the bar (POP)
  • •   For the Plumber it’s at the customer’s house, not the inbox where the invoice is sent (POP)

And for all of the places where cards are truly not present and cash is dominant, mPOS presents a real opportunity to remove the risk, expense and lack of data with digital payments:

  • •   At the farmers market
  • •   Collecting for charity
  • •   At the school fair

As a Commonwealth Bank of Australia Pi Panel Developer we have proven our credentials. Check out some of our work with the bank on their AppBank here   

So drop us a line  and ask what we can do for your mPOS or take Marrakash for a test drive today

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