Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious or unconscious. Knowing how cognitive biases influence people’s financial habits, however, serves a bigger purpose than just satisfying a curious mind. They are essential to building value and competitive advantage to survive and…
When thinking about our future selves, many picture a stranger. This failure to identify with one’s future-self,
lines up with the tendency towards short-term now-ness, as opposed to long-term planning.
The Institute For The Future found that we: