A game-design approach to banking is about understanding the user and creating an engagement based on profile motivators. This is a key step in transitioning from generic banking towards specialized, niched, end-to-end lifestyle journeys underpinned by finance and banking.
When thinking about our future selves, many picture a stranger. This failure to identify with one’s future-self,
lines up with the tendency towards short-term now-ness, as opposed to long-term planning.
The Institute For The Future found that we: