Given the increasing commoditisation of financial services, brought about by digitisation and open banking, increased competition from agile, innovative and cashed up fintechs and a growing interest in financial wellness, customer engagement is rapidly climbing to the top of the list of priorities of financial services executives looking to acquire and retain customers. For those…
When thinking about our future selves, many picture a stranger. This failure to identify with one’s future-self,
lines up with the tendency towards short-term now-ness, as opposed to long-term planning.
The Institute For The Future found that we: