Understanding what motivates and stimulates Gen Z-ers to engage is critical for incumbent banks looking to cater to young customers. That’s why working with a partner with deep expertise of shaping financial habits can be a significant competitive advantage that places big banks ahead of the customer acquisition curve.
When thinking about our future selves, many picture a stranger. This failure to identify with one’s future-self,
lines up with the tendency towards short-term now-ness, as opposed to long-term planning.
The Institute For The Future found that we: