There are certainly many classic Jobs quotes and interviews but this one on the tail wagging the dog is certainly up there Fabulous Le Guru “You have to start with the customer experience and work back to the technology, not the other way around” Can you hold up the piece of paper (your product) and…
When thinking about our future selves, many picture a stranger. This failure to identify with one’s future-self,
lines up with the tendency towards short-term now-ness, as opposed to long-term planning.
The Institute For The Future found that we: