“We are designed by nature to flourish through play” Stuart Brown 2010
Every CEO needs to understand the power of game design. Organizations have invested decades in creating IT systems that automate business processes, using “Ease of Use” as a design paradigm to build human interfaces. Until recently, little thought has been given to how these systems can motivate people to perform at their highest levels and fulfill underlying business and personal goals. Today, most designers are simply tasked with process execution.
As mobile accelerates into daily life, mobile video games have taken over as the number one engagement category. As this truth takes hold, the application of game design to the way customer facing applications are composed, change everything we believe about how human interfaces will evolve.
Well designed fun and rewarding mobile applications can solve some of the world’s biggest challenges, as validated by Nicholas Negroponte’s work with the One Laptop Per Child organisation who are teaching hundreds of millions of children around the world to read and write without teachers or schools.
There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification can help. When a brand needs to drive user-engagement, motivate employees, increase sales, collect data, change a certain behavior or solve a business problem– well-structured gamification can deliver the secret sauce.
As Nina Angelovska points out in her Forbes article, gamification can achieve astonishing results–from increasing new registered users up to 600% monthly to increasing sales, driving user-engagement and motivating teams. Gamification can be applied externally (for marketing purposes in general), internally (for motivating and engaging employees) and for chaining certain behavior and/or habits by any organization in any given industry.
At Moroku we apply game science to engage customers around boring but important activities to get right, such as banking, energy and health.