“We are designed by nature to flourish through play” Stuart Brown 2010
Every CEO needs to understand the power of game design. Organizations have invested decades in creating IT systems that automate business processes, using “Ease of Use” as a design paradigm to build human interfaces. Until recently, little thought has been given to how these systems can motivate people to perform at their highest levels and fulfill underlying business and personal goals. Today, most designers are simply tasked with process execution.
As mobile accelerates into daily life, mobile video games have taken over as the number one engagement category. As this truth takes hold, the application of game design to the way customer facing applications are composed, change everything we believe about how human interfaces will evolve.