Moroku GameSystem is a hyper personalised nudge engine, that understands who people are and how to get them where they want to be with all of the support, recognition and fun they need to mastering their money.
Welcome to the future of banking in a commoditised and increasingly digital world where many people are struggling financially
Initially a handful of banks will commit to competing on purpose, helping people win financially. As they embark on that journey they will conclude that game design is the way to achieve that.
Moroku Gamesystem is the method and platform to deliver that and is available to the limited number of banks authentically focused on customer success
The platform’s four components are configured, provisioned and licensed from the cloud.
Mobile apps that the customer downloads and uses to get their banking done. Motivated individually and collectively players sign up download and get to work. From initial onboarding to ongoing engagement the customer is guided on their journey to mastery. The bank provides the initial registration through internet banking that provides an authorization code and sets up and connects the transaction accounts with the app.
Non-banking interactions are all delivered through our cloud based GameServer. This incorporates the player management, their progress and performance. No Personally Identifiable Information (PII) is held within the GameSystem, enabling us to support most banking regulations with regards to the use of cloud infrastructure. An anonymisation service connected at the bank side manages the relationship between the GameSystem player and actual accounts at the bank.
Bank staff manage and review application information via the Game Console. Using salesforce.com credentials provided as part of the license, numerous aspects of the platform can be managed such as the game rules, in-app adverts, communities, quizzes, categories and imagery. Customisable standard reports are provided to measure performance and behaviours such as payments made, click through rates and customer acquisition.
An API is provided as both documentation and reference implementation to integrate GameSystem with the bank’s payment and internet systems. This enables the registration process to be presented via the bank’s internet banking platforms, payments to be made, GameSystem data to be queried and adjustments made via third party systems. The API is a RESTful API with calls being made over HTTP and using the HTTP methods POST, PUT, GET as verbs. API documentation is available here.