“WE ARE DESIGNED BY NATURE TO FLOURISH THROUGH PLAY” STUART BROWN 2010
Every CEO needs to understand the power of game design. Organizations have invested decades in creating IT systems that automate business processes, using “Ease of Use” as a design paradigm to build human interfaces. Until recently, little thought has been given to how these systems can motivate people to perform at their highest levels and fulfill underlying business and personal goals. Today, most designers are simply tasked with process execution.
As mobile accelerates into daily life, mobile video games have taken over as the number one engagement category. As this truth takes hold, the application of game design to the way customer facing applications are composed, change everything we believe about how human interfaces will evolve.
Well designed fun and rewarding mobile applications can solve some of the world’s biggest challenges, as validated by Nicholas Negroponte’s work teaching hundreds of millions of children around the world to read and write without teachers or schools.
There are many reasons why businesses should love game design as much as users love games. As the retention and engagement-crisis increases and the attention span decreases, game design is essential. When a brand needs to drive user-engagement, well-structured game design is the secret sauce.
As Nina Angelovska points out in her Forbes article, game deisgn can achieve astonishing results–from increasing new registered users up to 600% monthly to increasing sales, driving user-engagement and motivating teams. Applied externally (for marketing purposes in general) or internally (for motivating and engaging employees) game design is used for stacking desired behavior and habits.
At Moroku we apply game science to engage your customers around boring but important activities to get right, such as banking, energy and health.
Download our whitepaper on the case for using game design to transform banking and compete
GAME DESIGN RULES