Winning in digital means that you must master at least one of:
Operational excellence through automation and through that hopefully get speed and quality at low costs
The customer by segmenting to the tribe and the individual, where people connect around shared values and success, where speed and cost are less important
Should you wish to win the customer, financial wellness maybe your idea. Perhaps it is sustainable energy for the planet. Perhaps you have another.
Regardless, its success is entirely dependent on people creating habits around your idea.
The Moroku GameSystem Design Sprint blends game design, flow theory and agile to assist organisations locate the customer win, design a set of player missions around that, embedding fun and social into the very essence of their customer value proposition, to create a road map of innovations with which to compete for the customer.