Detailed knowledge and experience of financial products or services appears to have limited direct influence on financial wellness. Rather, two key behaviours have a much bigger impact
Active saving – Get ready for tomorrow
Not borrowing for everyday expenses – Don’t steal from tomorrow
This pattern is very well reflected in physical fitness where it turns out that detailed knowledge and experience of how the body works has limited direct influence on financial wellness. Rather, three key behaviours have a much bigger impact
Exercise – Get ready for tomorrow
Eat Well – Don’t steal from tomorrow
Sleep – Recover from today
Strava, Fitbit and the array of technologies in the smartwatch category, at both a hardware and software level, show us the type of encouragement and reward systems that can be deployed to engage people in their bid for wellness. Like Moroku, they heavily leverage game design and social to drive engagement, fitness and winning.
Bringing physical fitness learnings into financial services through a focus on customer success and harnessing proven engagement strategies, supports of our vision of a world where everyone is doing great with their money.
The Moroku GameSystem methodology blends game design, flow theory and agile to assist financial institutions embed fun and social into the very essence of their customer value proposition, creating a road map of innovations with the platform to compete.