Blogs

Out With Goals – In With Habits

Losers have goals. Winners have systems. Tim Ferris interviewed Scott Adams when working on Tools of Titans and from which the meme, “Losers have goals, Winners have systems ” was published. The essence of Scott’s idea is that we should choose projects and habits that, even if they result in failure, in …

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Customer acquisition battles in banking

How established and challenger banks can meet customers’ soaring expectations Competition in the banking industry is cut-throat, more so than it has ever been. The rivalry doesn’t involve just established banks who’ve been in the business for tens or even hundreds of years. A flurry of challengers have popped up …

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What it takes to effect lasting improvements in customers’ money habits

Behavioural studies certainly provide us with more insights than ever about the triggers, deviations, and responses of the human brain – conscious or unconscious. Knowing how cognitive biases influence people’s financial habits, however, serves a bigger purpose than just satisfying a curious mind. They are essential to building value and competitive …

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Ten cognitive biases around money

  Until recently, dealing with money always carried an aura of gravity and the expectation of uncompromised rationality. The problem is: that is not how people behave in day-to-day life. There’s a big difference between the official demeanor people have at a bank manager’s office compared to, say, ordering ice-cream to be …

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Lifestyle Products

  Lacking glamour or any emotional pull, purchasing financial services is, for most, a dull necessity; the boring part of moving house or taking a holiday. Research shows that consumers feel a disconnection with the banking products they are being offered. In 2016, Facebook Inc. published a white paper which …

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Moroku signs Pangea to accelerate growth

Today, 23 July 2019, Moroku, which lets banks capitalize on the power of gamification to build rich customer engagement, announces that it has signed up Swiss firm Pangea to help it accelerate international expansion. Moroku is seeing a significant increase in activity as banks face up to new competition. Open …

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Team Moroku Takes out Flutter Hackathon

Flutter is a cross platform, mobile application framework, created by Google, to help developers write once and deploy across multiple different operating systems and is gaining a lot of traction. This weekend a series of hackathons were run across 19 countries to bring developers together around the platform, learn from …

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Engagement Rules from the Masters

As financial services and other utilities such as energy, commoditise brought about by digitisation, regulation, competition from agile, innovative and cashed up techs and a growing interest in planetary and financial wellness, customer engagement is rapidly climbing to the top of the list of priorities of executives looking to acquire …

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Over Choice Unveils 6 opportunities to Nudge

Harry meets Sally, it gets seriously fun. Holidays, parties, cars, moving in together. Weddings, babies, mortgages, retirement planning. The list goes on and all along the way, oh how we yearn for the good old days, when life was simple and Coronation Street was a suspense thriller. We are all …

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