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Engagement – Is it Important ?

There is much talk about how important engagement is in banking and the role the digital experience has to play. With interest rates trending below zero, squeezed margins, reputation issues and a whole swag of tech based competitors, many bankers are voicing a commitment to improved customer experience. Of the 50 largest …

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The Amazing Brain

According to the panel on the very fabulous BBC podcast, The Infinite Monkey Cage, The Brain, the brain is the most complex thing that we know of in all the universe. Nature drops the brain into the world half baked and lets the environment wire up the rest. Your local language, culture, …

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Empowering Customers on the Energy Challenge

The European Union (EU) has set an ambitious energy policy objective to achieve three main targets by 2030: A 40% cut in greenhouse gas emissions compared to 1990 levels, A 27% share of Renewable Energy Sources (RESs), and 27% energy savings compared with the business-as-usual scenario. Following the United States …

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Getting above the noise

Banks and credit unions are increasing their spend on marketing tech, data-driven techniques and content marketing. According to the ABA “Martech” now comprises about 22% of the average bank’s budget. The stacks are getting increasingly complex and expensive and still offer little hope in terms of hacks, leaving Facebook and Google as …

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Moroku unleashes a wrecking ball

Date: May 20th 2020 Fear is for yesterday. As four big actors release Gen Z banking, Moroku today announces that it is giving its Chore Scout  software away. CEO Colin Weir says that “Financial fitness for youth is just way too important for us to sit on our software while we …

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Moroku announces 4 new marketing capabilities

Moroku announces 4 new marketing capabilities Date: May 1st 2020 When we swing open the doors, don’t expect a lazy stroll back to work. Be ready for a sprint, like newly learned and world-wise caged animals on release. We will be daring, we will want to try new experiences and if …

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Out With Goals – In With Habits

Losers have goals. Winners have systems. Tim Ferris interviewed Scott Adams when working on Tools of Titans and from which the meme, “Losers have goals, Winners have systems ” was published. The essence of Scott’s idea is that we should choose projects and habits that, even if they result in failure, in …

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Customer acquisition battles in banking

How established and challenger banks can meet customers’ soaring expectations Competition in the banking industry is cut-throat, more so than it has ever been. The rivalry doesn’t involve just established banks who’ve been in the business for tens or even hundreds of years. A flurry of challengers have popped up …

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