May 2020 – Using Fun as a design paradigm to bank children and their families
When we began thinking about Making Banking Fun, banking children seemed like an obvious place to start. Financial Literacy was failing the test of time, as we became more dependent on debt. For most of the banking sector, whose life blood and purpose is debt, perhaps that’s ok.
Our “disruptive” idea is to upend an industry based on debt and move it to world of sustainability, growing great businesses on great customers who succeed financially. This is different to the dramatic and alarming success of ZipPay, AfterPay, Nimble and the raft of short-term loan businesses predicated on customer failure.
Ours is an entirely different way of thinking. This means we’re not just competing with these FinTechs for our customers attention, that of the banks and credit unions with whom we want to partner, we are an existential threat to them. You can’t have customer failure and customer success in the same tent; There is going to be conflict.
All these models will happen. The question is how we’re going to react. Are we going to get angry and take it personally that customer failure is a bigger business? Or are we going to keep our cool, take note of their tactics, and change our strategy so these predatory strategies don’t prevent us from winning?
Today we are announcing a range of capabilities within our children banking platform, ChoreScout, that will make it easier, cheaper, smarter and more compelling to deploy strategies that are authentically focused on customer success. By packaging these up it is possible to reduce your effort almost to zero!
Children Banking isn’t for everyone. Whats real for those with quarterly deliverables is adult banking. Whats ideal is organisations who are bigger than their board and their quarterly results. Whats ideal is banks that are the center of their communities, growing them financially in a sustainable way. Whats real is most banks focusing on mortgage run rate.
In the new world we need to get creative and think differently. We’ve been doing that to help you, help your customers. We look forward to serving you better.