2021 - A Year in Review
Whilst there are many superlatives to explain 2021, as a range of epidemiological and digital terms entered the common lexicon, Moroku kept its head down for the most part, delivering against its vision for clients whilst lifting our chin regularly to imagine what might or ought to be coming.
We look forward to furthering our mission in 2022 with a growing group of customers who agree that the world needs customer experiences that are more on purpose and sustainable and that the best way we know how to do that is through the power of game.
Kia Kaha
Team Moroku
Moroku GameSystem is a process and platform for enterprises to harness the power of game and realise a powerful brand message.
Enterprises and government agencies have been playing with customer centricity for the past few decades.
Yet most of these have been thinly veiled attempts at cross and upselling their customers more product.
The new generation of customers are digital savvy, smart, care deeply about an uncertain future and see through these allusions.
They seek brands that can help them accomplish their individual goals but do so in a way that is supportive, recognise the challenges that are more maze like than linear and are up for pulling communities along.
If you know that these customers are raised on game and want to embed game into the very essence of your brand message and delivery, get in touch.
We began the year on holiday with a focus on ChoreScout and working with Volt to get kids and millenial payments working.
Children Banking is cute
With plenty of fintechs taking on children banking as a B2C proposition it still seemed right that banks would cotton on to building the next generation of customer.
But there is still so much digital hygiene work to do
The banking regulators and bigtech capital are keeping the heat on the banks to get their digital basics in place, leaving litle room for working on anything that doesn’t deliver within the budget cycle.
Millenials owned the Octagon
With Boomers and Generation X stuck in their ways and toobusy or lazy to switch, Millenials were now of age, in the money and with COVID destroying the last bastions of branches and relationship management the digital battleground waas set on fire.
And Wealth and Payments became more important than banking
2021 was the year that APIification morphed into Embedded Finance and with that, the notion of banking begins to disappear as the activities of banking get moved within other experiences. This has lead to banks lookingto take a leading role in the facilitation of transactions with pillars such as BaaS and a return to good old fashioned values of wealth creation and management, albiet in a more carved out structure.
Quarter 2: new doors open and one closes.
Life is better when we're playing
If COVID lockdowns and isolating left us knowing anything it’s that our mental health is very important and plays a massive part in our physical and financial health.
Quarter 3 and it was heads down and building
Winter in lockdown was a great time to have some complex design and engineering tasks to get stuck into and distract us from the rather boring and repitive news cycle .
We got apps into the hands of three groups of customers , 1 of which went into proof of concept, the others into production.
Mist Travel allows studnets anywhere in the world to begin the complex task of navigating international travel quarantines, lockdowns, mandates and passports with an exploratory map highlighting general status and risks by country as well as a deep dive into the specifics of a planned journey.
Hats off to the team for getting a massive amount of work done!
Design and Deployment systems for creating engaging digital experiences.
Moroku GameSystem is a SaaS platform that drives digital engagement based on game. From the cloud, it integrates into a financial institution’s technology platform to transform the legacy tech stack into a customer success orientated experience that rewards, encourages and recognises customers who build great habits, allowing the enterprise to go to market with a new brand promise, unleashing the financial engine to drive sustainable financial fitness in the customer base.
We closed the year out with innovation And Learning
Qudos
What our clients had to say
about the year
Working with the Moroku team has been a great experience in 2021 from all of us here at Scientiam. We are pumped for 2022! We now have a unique user experience and value proposiiton having built something really special to help advisers simply help more people. That is really cool. Lots more in store and a big thanks to Col and the team for bringing this to life .
Nigel Baker
CEO & founder - Scientiam
Mist engaged Moroku to look at the International Student and Migrant market products and journeys we wanted to develop. We asked them to help us design and build a global platform which could plug products and services in and out as needed. Their ability to understand fully the model and to execute has meant we have already launched our first product into market, signed customers and amde money. The whole Moroku team are engaged, understand the requirements, deliver and indeed iterate quickly. I have total confidence that we will deliver much more.
