Sun Life Financial

Running for just under a year, the the money UP program challenges participants to “learn more” and “earn more” by completing levels and missions that encompass important retirement and investment planning steps

Since December 2013 , the game has attracted over 11,000 participants, who have complete more than 100,000 missions. In the first six months, 33% of users who finished Level 1 increased their contributions and/or added a new product, says Darwish

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