Smart Saver

Building Savings Skills

Our future self is a stranger

When thinking about our future selves, many picture a stranger. This failure to identify with one’s future-self, lines up with the tendency towards short-term now-ness, as opposed to long-term planning. The Institute For The Future found that:

Rarely think of the far future
53%
Rarely think of things they'll do in 10 years time
36%
Rarely or never think about life as far as five years out
27%

Instant Feedback

Today’s youth have grown up in an era of remarkable connectedness. They’re used to receiving instantaneous feedback and recognition. research by PWC says that:

Prefer to receive feedback in real time
80%
Prefer to be rewarded or recognised at least every month
41%
say they receive routine feedback
19%

Social and Fun reign surpreme

We’re wired for social and fun. The top three app categories for youth are social, music and and games 21 percent of U.S. mobile app usage time is spent on social networking. Music including streaming services such as Pandora or Spotify accounted for 16 percent of mobile app usage time

Social
21%
Music
16%
Games
11%

So we built Smart Saver

A mobile app to help youth plan for the future, be recognised for doing so with fun and social embedded at the heart!

Smart Saver ChallengeP
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Smart Saver REwardsP
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Smart Saver CategoryP
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Smart Saver GoalP
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Smart Saver Profile P
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Smart Saver QuizP
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Whatever You Do, Help Your Customers Succeed!

with mobile banking apps from Moroku

For more on how we

Think and Design

We have an ostensibly automatic social nature. We desire the company of others on a regular basis and if Maslov was correct, this need to belong and be loved is greater for many of us than self esteem or creativity. The pursuit of digital financial services requires us to remember this essence ...

Treating financial services as a game is the most transformational opportunity available to financial services executives looking for an opportunity to out compete the market. When we put our customer’s success at the heart of the product design process we unveil fabulous opportunities to win.

Studying people, their cultures, sensitivities and behaviours is at the heart of how we think about our customers and theirs. Conducting qualitative research, the outcome of which is is an ethnography, helps us build hypotheses for testing and refinement, prototypes for validation and ultimately product that wins.