Ethnography

Studying people, their cultures, sensitivities and behaviours is at the heart of how we think about our customers and theirs. Conducting qualitative research, the outcome of which is is an ethnography, helps us build hypotheses for testing and refinement, prototypes for validation and ultimately product that wins.
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Digital is rapidly commoditising banking around the world, forcing participants to compete on margin erosion and funding. In the new engagement economy, there is an alternative: Harness the power of game to build digital experiences that deepen customer relationships, provide value and are relevant by supporting customers to thrive with their money.

Platform

This is a staging environment